Work

Why Do We Share? The Impact of Viral Videos Dramatized to Sell

Year: 2014

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-54-3-292-303

Authors: Tsai Chen, Hsiang-Ming Lee

Institutions: Fo Guang University, Chien Hsin University of Science and Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W302017757

FWCI: 4.754

Cites: 48

Cited by: 49

Related to: 10