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Author

Serap SARP

Observed names: Sarp, Serap, Serap Sarp
Observed institution: Abdullah Gül University
ORCID: 0000-0002-2560-4105
Observed ORCID: 0000-0002-2560-4105
OpenAlex ID: A5063322789
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
2023 · Sıddık Bozkurt, David Gligor, et al. · Journal of Marketing Analytics · 25
Artificial Intelligence in Advertisements: a Conceptual Framework Based on the Technology Acceptance Model
2023 · Sarp, Serap · Economics Business and Organization Research · 2
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From agility to advocacy: exploring how gender moderates the impact of social media agility on brand trust and influencing behavior
2026 · Sıddık Bozkurt, Serap Sarp, et al. · Journal of Marketing Analytics · 1
Employer brand image and job application intention under digital discrimination expectations: A gender-moderated conceptual model
2026 · Serap Sarp, Sıddık Bozkurt, et al. · Business And Management Studies An International Journal
Artificial Intelligence-Generated Advertising: A Conceptual Framework Integrating the Theory of Planned Behavior and Advertising Value Model
2026 · Sevde Ceyda Solmaz Şahin, Serap Sarp · Current Issues in Business and Economic Studies Conference (CIBES)
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
2023 · Serap SARP, Selcuk UYGUR · Sosyal Mucit Academic Review
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How and When Customer Engagement Underlies the Link Between Family Ownership and Firm Performance: a Conceptual Framework
2022 · Sıddık BOZKURT, Serap SARP, et al. · Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
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Works count: 7
Citation count: 28
H-index: 2
I10-index: 1
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