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Artificial Intelligence-Generated Advertising: A Conceptual Framework Integrating the Theory of Planned Behavior and Advertising Value Model

Year: 2026

Type: conference-abstract

Source: Current Issues in Business and Economic Studies Conference (CIBES)

DOI: 10.66414/mlabs.9705

Authors: Sevde Ceyda Solmaz Şahin, Serap Sarp

Institution: Abdullah Gül University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213640956

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