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Ruth Marciniak

Observed names: Marciniak, Ruth, Marciniak, Ruth Sheila
OpenAlex ID: A5063421675
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors
2022 · Cara Connell, Ruth Marciniak, et al. · Journal of International Marketing · 39
Customer engagement with websites: a transactional retail perspective
2019 · Cara Connell, Ruth Marciniak, et al. · European Journal of Marketing · 36
Identification of UK fashion retailer use of Web sites
2004 · Ruth Marciniak, Margaret Bruce · International Journal of Retail & Distribution Management · 29
Marketing Approaches to Pop Up Stores: An Exploration of Social Networking
2009 · Ruth Marciniak, Corinna Budnarowska · Bournemouth University Research Online (Bournemouth University) · 26
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Consumer choice: between explicit and implicit reference points
2010 · Theodoros K. Tarnanidis, Nana Owusu-Frimpong, et al. · The Marketing Review · 17
Homogeneity in luxury fashion consumption: an exploration of Arab Women
2014 · Ruth Marciniak, Marwa Gad Mohsen · ResearchOnline · 14
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An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands
2019 · Noreen Siddiqui, Mike Mannion, et al. · Springer eBooks · 11
Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa
2023 · Jane Owoloyi Obonyilo, Ruth Marciniak · Emerald Group Publishing Limited eBooks · 8
Fashion, tourism and the creative industries
2016 · Corinna Budnarowska, Ruth Marciniak · Routledge eBooks · 5
Retail brand marketing in the fashion industry
2007 · Ruth Marciniak, Margaret Bruce · Routledge eBooks · 5
Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth
2021 · Erica Charles, Ruth Marciniak · Emerald Group Publishing Limited eBooks · 3
Introduction: tourism and retail: the psychogeography of liminal consumption
2012 · Ruth Marciniak · Routledge eBooks · 3
An Autoethnographic Approach to Examining Electronic Retail Development
2008 · Corinna Budnarowska, Ruth Marciniak · Bournemouth University Research Online (Bournemouth University) · 3
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The Use of Retail Spaces as Examples of Disruption Innovation
2021 · Ruth Marciniak · Emerald Group Publishing Limited eBooks · 2
The Customer Engagement Journey: Establishing Propositions
2021 · Cara Connell, Ruth Marciniak, et al. · Emerald Group Publishing Limited eBooks · 2
Examining the Concept of Sustainability in Fashion Enterprises: A Case Study of the Nigerian Fashion Industry in Times of Uncertainties
2024 · Jane Owoloyi Obonyilo, Posi Olatubosun, et al. · International Journal of Innovative Business Strategies · 1
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15 Sustainable Assessment and Fashion Brand Ratings
2023 · Ruth Marciniak · De Gruyter eBooks · 1
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The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity
2023 · Abhilash Sugunan Nair, Ruth Marciniak · Emerald Group Publishing Limited eBooks · 1
The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia
2019 · Abrar Al Sharif, Ruth Marciniak · Springer eBooks · 1
Post-Purchase Consumer Behaviour, Sustainability and Its Influence on Fashion Identity
2016 · Ruth Marciniak, Marwa Gad Mohsen · BRILL eBooks · 1
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Selfies: an exploration into the brand effects of visual imagery within earned media
2014 · Ruth Marciniak, Corinna Budnarowska · ResearchOnline · 1
The Social Risks of Predatory Monetisation Schemes on Gaming Addictive Behaviour: Implications for Upstream Social Marketing
2026 · Neo Ligaraba, Isaac Sewornu Coffie, et al. · Social Marketing Quarterly
The Fundamentals of Fashion Management
2026 · Ruth Marciniak, Corinna Budnarowska, et al. · Bloomsbury Publishing Plc eBooks
Autoethnography and Its Potential for Creating Fashion Business and Marketing Knowledge
2025 · Ciandra Birnbaum, Ruth Marciniak, et al. · Routledge eBooks
Hype or Reality: AI as a Disruptor of Fashion Retail
2025 · Ruth Marciniak · Springer eBooks
Works count: 46
Citation count: 200
H-index: 8
I10-index: 7
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