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Rehan Husain
Institution:
Birla Institute of Technology and Science, Pilani - Dubai Campus
Observed institutions:
Aligarh Muslim University,
Jaipuria Institute of Management,
Birla Institute of Technology and Science, Pilani - Dubai Campus,
Birla Institute of Technology and Science, Pilani
ORCID:
0000-0001-6254-9355
Observed ORCIDs:
0000-0001-6254-9355,
0009-0007-3995-0889
OpenAlex ID:
A5063703747
The role of brand experience, brand resonance and brand trust in luxury consumption
2022
·
Rehan Husain
, Justin Paul
, et al.
·
Journal of Retailing and Consumer Services
·
146
The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
2022
·
Rehan Husain
, Amna Ahmad
, et al.
·
Cogent Business & Management
·
139
PDF
Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty
2023
·
Mohd Azhar
, Rehan Husain
, et al.
·
Future Business Journal
·
78
PDF
The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
2022
·
Rehan Husain
, Amna Ahmad
, et al.
·
Global Business and Organizational Excellence
·
55
Past, present and future of luxury brands: a review and bibliometric analysis
2021
·
Rehan Husain
, Taab Ahmad Samad
, et al.
·
Journal of Fashion Marketing and Management
·
39
Brand love and customer brand engagement for masstige: a cross-cultural perspective
2025
·
Shadma Shahid
, Rehan Husain
, et al.
·
Journal of Product & Brand Management
·
37
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review
2023
·
Rehan Husain
, Vir Ved Ratna
, et al.
·
Journal of Hospitality Marketing & Management
·
37
The state of dark tourism research: a systematic review and agenda for future studies
2025
·
Victor Saha
, Rehan Husain
·
Asia Pacific Journal of Tourism Research
·
24
Anthropomorphism and Consumer Experience—Review and Future Research Agenda
2025
·
Rehan Husain
, Catherine Prentice
·
International Journal of Consumer Studies
·
17
PDF
Engineering emotional bonds: how anthropomorphic design shapes guest-robot relationships in hospitality
2025
·
Shalini Nath Tripathi
, Rehan Husain
, et al.
·
Journal of Hospitality Marketing & Management
·
12
The Sentient Shift—A Systematic Literature Review and Future Research Agenda on Anthropomorphized Service Agents in Tourism and Hospitality Industry
2025
·
Rehan Husain
·
International Journal of Tourism Research
·
12
PDF
Crypto-currency: Is the future dark or bright?
2019
·
Mohd. Yousuf Javed
, Rehan Husain
, et al.
·
Journal of Information and Optimization Sciences
·
12
Shadows across cultures: exploring the dark side of anthropomorphized agents
2024
·
Rehan Husain
, Shalini Nath Tripathi
·
Journal of Consumer Marketing
·
11
East meets middle east: Unpacking cultural drivers of masstige brand experience in the hospitality sector
2025
·
Rehan Husain
·
International Journal of Hospitality Management
·
6
Wired to Win, Drained to Play: Investigating the Personality‐Fatigue Nexus in Gamers
2026
·
Rehan Husain
, Shalini Nath
·
Journal of Consumer Behaviour
·
1
Navigating the dark side of the metaverse: understanding the impact of technological stressors on user well-being
2026
·
Uzma Hasan
, Rehan Husain
, et al.
·
Edward Elgar Publishing eBooks
Model of Luxury brand purchasing intention in India- A novel approach
2021
·
Rehan Husain
, Aftab Alam
, et al.
·
Journal of Emerging Technologies and Innovative Research
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Works count:
17
Citation count:
626
H-index:
12
I10-index:
13
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