Work

Brand love and customer brand engagement for masstige: a cross-cultural perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-07-2024-5370

Authors: Shadma Shahid, Rehan Husain, Jamid Ul Islam, Linda D. Hollebeek

Institutions: Toronto Metropolitan University, Jaipuria Institute of Management, Canadian University of Dubai, Tallinn University of Technology, Vilnius University, Sunway University, Umeå University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407364483

FWCI: 27.39

Cites: 108

Cited by: 37

Related to: 10