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Pepey Riawati Kurnia

Observed names: Kurnia, Pepey Riawati, Pepey Kurnia, Pepey Riawati Kurnia, M.M.
Observed institution: PPM School of Management
ORCID: 0000-0003-4568-7419
Observed ORCID: 0000-0003-4568-7419
OpenAlex ID: A5065234140
Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire?
2022 · Pepey Riawati Kurnia, Livia Narda, et al. · Jurnal Aplikasi Bisnis dan Manajemen · 10
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Influence of Non-demographic Factors on Indonesian Consumers Purchase Intention Towards Green Products
2019 · Cynthia Irene Hutahaean, Pepey Riawati Kurnia · ASEAN Marketing Journal · 7
Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry
2023 · Pepey Kurnia, Phillipe Stuart Lepar, et al. · International Journal of Digital Entrepreneurship and Business · 6
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The Effects of Customer Experience on Purchase Intention in the Shopping Centers in Jakarta
2020 · Anastasia Prisilla, Pepey Riawati Kurnia · Asia Pacific Management Research Conference (APMRC) · 6
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Compensatory Solution: Can it Save a Company from a Service Failure?
2016 · Trang P. Tran, Widyarso Roswinanto, et al. · Services Marketing Quarterly · 6
Digital Wallet Users in Indonesia: Factors Affecting Consumer Satisfaction and Consumer Loyalty
2023 · Pepey Riawati Kurnia, James Hasudungan Pangaribuan, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 4
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A Marketing Communication Strategy for Informal Workers BPJS Ketenagakerjaan 2022–2024
2023 · Rizky Julianawati, Riama Y. Simamora, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
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Utaut Extension Model: Faktor-faktor Pembentuk Behavioral Intention to Repurchase Dalam Aktivitas Belanja Online Pada Marketplace C2c
2019 · Andika Dzulhaji Pratama Putra, Pepey Riawati Kurnia · Journal of Management and Business Review · 3
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Pengaruh Customer Satisfaction Dan Membership Card Loyalty Terhadap Store Loyalty Pada Industri Ritel Kategori Minimarket Di Jakarta
2017 · Januar Robin Stanley, Pepey Riawati Kurnia · Journal of Management and Business Review · 3
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Exploring the Dynamics of Pay Later in E-Commerce: Trust, Security, Satisfaction, and Continuance Intent
2025 · Amanda Pribadi, Pepey Riawati Kurnia, et al. · International Journal of Digital Entrepreneurship and Business · 2
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The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity
2025 · Pepey Riawati Kurnia, Budi Aryani, et al. · International Research Journal of Business Studies · 2
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The Influence of Brand Orientation to Donation Intention with Attitude Toward Charity as Mediator
2024 · Ramayanti Ramayanti, Pepey Riawati Kurnia, et al. · International Research Journal of Business Studies · 2
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Strategi Pemasaran Produk Pepaya Sunfresh Jenis California Grading B Dan C Di Pasar Tradisional Kawasan Jabotabek 2012-2014
2017 · Aprihatiningrum Hidayati, Pepey Riawati Kurnia · Journal of Management and Business Review · 2
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Pengaruh Kualitas Produk, Persepsi Harga, Promosi Terhadap Minat Beli Dengan Citra Merek Dan Gaya Hidup Sebagai Variabel Mediasi
2025 · Antony Japutra, Pepey Riawati Kurnia · Master Jurnal Manajemen dan Bisnis Terapan · 1
Faktor Penentu Niat Penggunaan Ulang Layanan Bank Digital Di Indonesia
2024 · Peggy Pang, Rike Penta Sitio, et al. · Among Makarti · 1
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PT Jamkrindo Surety Bond Product Marketing Strategy 2024-2026
2023 · Agustinus Handoko, Anggun Pesona Intan, et al. · International Journal of Social Service and Research · 1
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Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek
2023 · Sonia Fergina Citra, Karina Nadila, et al. · Journal of Emerging Business Management and Entrepreneurship Studies · 1
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Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management
2020 · Pepey Riawati Kurnia · GATR Journal of Management and Marketing Review · 1
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Pelatihan Strategi Perencanaan Keuangan Pribadi pada Warga Dukuh Bima Citra, Tambun, Indonesia
2025 · Lufina Mahadewi, Pepey Riawati Kurnia · I-Com Indonesian Community Journal
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Affordable Value Innovation: Study in Education Industry in Indonesia
2025 · Pepey Riawati Kurnia · JURNAL ILMU MANAJEMEN
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Metode Penyelenggaraan Kuliah Studi Pasca Sarjana Post Pandemi: Mana Yang Lebih Memenuhi Kebutuhan Pasar?
2023 · Pepey Riawati Kurnia · Journal of Emerging Business Management and Entrepreneurship Studies
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Peran Celebrity Endorsement dalam Mendorong Niat Beli Beauty Product dengan Brand Image dan Brand Attitude Sebagai Mediator
2023 · Jannah, Karina Nur, Kurnia, Pepey Riawati, et al. · Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen
Effects of Switching Intention and Switching Behavior on E- Wallet Users in Indonesia
2021 · asadany Prabowo, Pepey Riawati Kurnia
Penggunaan It Dalam Proyek New Product Development Di Indonesia: Identifikasi Faktor Penentu Dan Dampak Kinerja Proyek
2018 · Boy Bayu Idisondjaja, Pepey Riawati Kurnia, M.M., et al. · Journal of Management and Business Review
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Strategi Promosi Above the Line Produk Minuman Root Beer – the Groovy Taste® Di Wilayah Jabodetabek (2010-2011)
2017 · Melina Sari, Pepey Riawati Kurnia · Journal of Management and Business Review
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Works count: 33
Citation count: 61
H-index: 5
I10-index: 1
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