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Author

Lyndon P. Simkin

Observed names: L Simkin, L. P. Simkin, L. Simkin, LP Simkin, Lyndon Simkin, Simkin, L., Simkin, Lyndon
Observed institutions: Manchester Metropolitan University, Oxford Brookes University, University of Bradford, East China University of Science and Technology, University of Cambridge, University of Warwick, Coventry (United Kingdom), University of Reading, Coventry University
ORCID: 0000-0002-3994-9294
Observed ORCID: 0000-0002-3994-9294
OpenAlex ID: A5067313235
Marketing Concepts and Strategies
1989 · Sally Dibb, Lyndon Simkin, et al. · Pure (Coventry University) · 591
Self-congruence, brand attachment and compulsive buying
2017 · Arnold Japutra, Yuksel Ekinci, et al. · Journal of Business Research · 316
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Big data, big decisions: The impact of big data on board level decision-making
2018 · Alessandro Merendino, Sally Dibb, et al. · Journal of Business Research · 239
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Digital strategy aligning in SMEs: A dynamic capabilities perspective
2021 · Ana Isabel Canhoto, Sarah Quinton, et al. · The Journal of Strategic Information Systems · 218
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Exploring brand attachment, its determinants and outcomes
2014 · Arnold Japutra, Yuksel Ekinci, et al. · Journal of Strategic Marketing · 216
Positive and negative behaviours resulting from brand attachment
2018 · Arnold Japutra, Yuksel Ekinci, et al. · European Journal of Marketing · 178
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The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
2017 · Bang Nguyen, Lyndon Simkin · Journal of Marketing Management · 140
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Market Segmentation
2001 · Sally Dibb, Lyndon Simkin · Industrial Marketing Management · 130
Targeting, Segments and Positioning
1991 · Sally Dibb, Lyndon Simkin · International Journal of Retail & Distribution Management · 109
Tie the knot: building stronger consumers’ attachment toward a brand
2016 · Arnold Japutra, Yuksel Ekinci, et al. · Journal of Strategic Marketing · 99
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour
2018 · Arnold Japutra, Yuksel Ekinci, et al. · European Journal of Marketing · 95
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The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side
2016 · David De Cremer, Bang Nguyen, et al. · Journal of Marketing Management · 94
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Troubled waters: the transformation of marketing in a digital world
2016 · Lee Quinn, Sally Dibb, et al. · European Journal of Marketing · 93
The Strength of Branding and Positioning in Services
1993 · Sally Dibb, Lyndon Simkin · International Journal of Service Industry Management · 85
A program for implementing market segmentation
1997 · Sally Dibb, Lyndon Simkin · Journal of Business and Industrial Marketing · 80
Bridging the segmentation theory/practice divide
2009 · Sally Dibb, Lyndon Simkin · Journal of Marketing Management · 76
Implementation rules to bridge the theory/practice divide in market segmentation
2009 · Sally Dibb, Lyndon Simkin · Journal of Marketing Management · 68
Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking
2022 · Arnold Japutra, Yuksel Ekinci, et al. · Journal of Business Research · 67
The dark side of CRM: advantaged and disadvantaged customers
2013 · Bang Nguyen, Lyndon Simkin · Journal of Consumer Marketing · 66
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The Market Segmentation Workbook: Target Marketing for Marketing Managers
1996 · Sally Dibb, Lyndon Simkin · 62
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
2005 · Lyndon Simkin · Journal of Targeting Measurement and Analysis for Marketing · 60
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Implementation problems in industrial market segmentation
1994 · Sally Dibb, Lyndon Simkin · Industrial Marketing Management · 58
Judging the quality of customer segments: segmentation effectiveness
2010 · Sally Dibb, Lyndon Simkin · Journal of Strategic Marketing · 50
Achieving market segmentation from B2B sectorisation
2008 · Lyndon Simkin · Journal of Business and Industrial Marketing · 50
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
2016 · Sung Ho Han, Bang Nguyen, et al. · European Journal of Marketing · 49
Works count: 144
Citation count: 4,533
H-index: 33
I10-index: 70
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