Work

The Strength of Branding and Positioning in Services

Year: 1993

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239310024967

Authors: Sally Dibb, Lyndon Simkin

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042425152

FWCI:

Cites:

Cited by: 85

Related to: 10