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Han-Chiang Ho

Observed names: Han Chiang Ho, Han‐Chiang Ho, Ho, H. C.
ORCID: 0000-0002-6266-6110
Observed ORCID: 0000-0002-6266-6110
OpenAlex ID: A5067867458
Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media
2023 · Candy Lim Chiu, Han-Chiang Ho · SAGE Open · 156
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
2021 · Candy Lim Chiu, Han-Chiang Ho, et al. · Journal of Retailing and Consumer Services · 137
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
2019 · Han-Chiang Ho, Candy Lim Chiu, et al. · Journal of Global Fashion Marketing · 51
The Influence of Signals on Donation Crowdfunding Campaign Success during COVID-19 Crisis
2021 · Han-Chiang Ho, Candy Lim Chiu, et al. · International Journal of Environmental Research and Public Health · 44
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Detangling consumer attitudes to better explain co-branding success
2017 · Han-Chiang Ho, Nora Lado, et al. · Journal of Product & Brand Management · 38
The Gender Effect on Consumer Attitudes Toward Payment Methods: The Case of Online Chinese Customers
2019 · Han Chiang Ho, Mahmood A. Awan · Journal of Internet Commerce · 36
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
2019 · Candy Lim Chiu, Qiyue Wang, et al. · Journal of Global Fashion Marketing · 34
Score-driven Markov-switching EGARCH models: an application to systematic risk analysis
2018 · Szabolcs Blazsek, Han-Chiang Ho, et al. · Applied Economics · 31
Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability
2024 · Candy Lim Chiu, Han-Chiang Ho, et al. · Humanities and Social Sciences Communications · 27
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Influence of Language of Packaging Labels on Consumers’ Buying Preferences
2019 · Han-Chiang Ho, Candy Lim Chiu, et al. · Journal of Food Products Marketing · 23
Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers
2019 · Han-Chiang Ho, Candy Lim Chiu, et al. · Journal of International Consumer Marketing · 18
How do Chinese and Saudi Customers Perceive Online Service Quality? A Comparative Study
2014 · Habib Ullah Khan, Mahmood A. Awan, et al. · The Journal of Business Inquiry · 17
Markov regime-switching Beta- t -EGARCH
2017 · Szabolcs Blazsek, Han-Chiang Ho · Applied Economics · 12
The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
2017 · Mahmood Awan, Han Chiang Ho · Developments in marketing science: proceedings of the Academy of Marketing Science · 4
Strategies and developments of Philippine telecommunications industry: revisiting the struggle, liberalisation and innovations
2020 · Somkiat Mansumitrchai, Han Chiang Ho, et al. · International Journal of Electronic Finance · 3
Possible effect of Merger and Acquisition on Brand Equity: A case study of IT industry
2017 · Awan, M., Ho, H. C., et al. · Qatar University QSpace (Qatar University) · 2
Co-branding Strategies of High-Tech Products and Luxury Brands: A Cross-Cultural Perspective
2015 · Nora Lado, Fabrizio Cesaroni, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products
2011 · Han-Chiang Ho, Alberto Maydeu Olivares, et al. · RePEc: Research Papers in Economics · 2
Evaluating the Effect of the Adoption of English on Students As the Default Homepage Language in a Non-English Speaking Country University
2016 · Ben Kwame Agyei-Mensah, Han-Chiang Ho, et al. · SSRN Electronic Journal · 1
Evaluating the effect of the adoption of English as the default language on a homepage for a university in a non-English speaking university
2016 · Han-Chiang Ho, Ling Ling Lee, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 1
Virtual scent representation in online luxury fragrance retail: How AR media characteristics drive mental imagery and patronage
2026 · Han-Chiang Ho, Candy Lim Chiu, et al. · Journal of Open Innovation Technology Market and Complexity
Circular Economy Readiness Indicators: An Empirical Study on Multitool Assessment Frameworks at the Enterprise Level
2026 · Candy Lim Chiu, Han‐Chiang Ho, et al. · Business Strategy and the Environment
Circular City: The Application of Resource-Looping Approach in Wenzhou City in China
2024 · Han-Chiang Ho · World Congress on Sustainable Technologies
Mixed Reality Luxury Perfume Showroom Technology: Analysis of Chinese Millennial Consumers Revisit and Purchase Intention
2022 · Candy Lim Chiu, Han-Chiang Ho, et al. · SSRN Electronic Journal
Consumer Attitudes, Co-Branding, and Recommendation to Buy--Model
2019 · Han-Chiang Ho, Candy Lim Chiu, et al. · PsycTESTS Dataset
Works count: 29
Citation count: 639
H-index: 12
I10-index: 13
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