Work

Co-branding Strategies of High-Tech Products and Luxury Brands: A Cross-Cultural Perspective

Year: 2015

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11815-4_112

Authors: Nora Lado, Fabrizio Cesaroni, Alberto Maydeu-Olivares, Han-Chiang Ho

Institutions: Universidad Carlos III de Madrid, Universitat de Barcelona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2462397764

FWCI: 1.78

Cites:

Cited by: 2

Related to: 10