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Fatma Choura

Observed name: Fatma Choura Abida
ORCID: 0000-0003-1944-689X
Observed ORCID: 0000-0003-1944-689X
OpenAlex ID: A5069482380
Towards better interaction between salespeople and consumers: the role of virtual recommendation agent
2022 · Sihem Ben Saad, Fatma Choura · European Journal of Marketing · 55
Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents
2022 · Sihem Ben Saad, Fatma Choura · Journal of Research in Marketing and Entrepreneurship · 32
Avatars’ impacts in retail: a study within regulatory engagement theory
2024 · Sihem ben Saad, Fatma Choura · International Journal of Retail & Distribution Management · 16
Social Interactivity and Its Impact on a User's Approach Behavior in Commercial Web Sites: A Study Case of Virtual Agent Presence
2016 · Sihem Ben Saad, Fatma Choura Abida · Journal of Marketing Management (JMM) · 12
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Online shopping during the Covid-19 crisis: the impact of anthropomorphic virtual agents on consumers' psychological states
2021 · Sihem Ben Saad, Fatma Choura · International Journal of Technology Marketing · 6
Does Humour Enhance Facebook Users’ Responses? Study of the Impact of Humour on Customers’ Engagement
2022 · Fatma Smaoui, Fatma Choura, et al. · Journal of Telecommunications and the Digital Economy · 5
What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising
2010 · Mohamed Saber Chtourou, Fatma Choura Abida · International Journal of Internet Marketing and Advertising · 3
Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory
2025 · Fatma Choura, Oussama Jemai · International Journal of Electronic Marketing and Retailing · 1
Effectiveness of Social Interactivity in Merchant Websites on Emotional and Behavioral Responses: Study of the Anthropomorphic Virtual Agent and the Commercial Discussion Forum
2021 · Sihem ben Saad, Fatma Choura · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 1
Rethinking Reading with E-Books: A Consumer Value Perspective
2026 · Fatma Choura · International Journal of Arts Management
Embracing transition to ethical digital advertising: Appropriateness of prosocial advergames from a parental perspective
2025 · Fatma Choura, Ali Ben Yahia, et al. · Cogent Business & Management
Crisis management within the social system theory retrospective and prospective analysis of COVID-19 crisis in tourism and hospitality
2024 · Ali Ben Yahia, Fatma Choura, et al. · International Journal of Knowledge Management in Tourism and Hospitality
Customer engagement in phygital retailing: Study of antecedents and outcomes within the activity theory
2023 · Oussama Jemai, Fatma Choura · International Journal of Electronic Marketing and Retailing
Crisis management within the Social System Theory Retrospective and Prospective analysis of Covid-19 crisis in tourism and hospitality
2023 · Fatma Choura, Ali Ben Yahia, et al. · International Journal of Knowledge Management in Tourism and Hospitality
Towards Better Understanding of Children's Relationships With Online Games and Advergames
2022 · Ali Ben Yahia, Sihem Ben Saad, et al. · IGI Global eBooks
Towards a Better Comprehension of Tourism Crisis in the Era of Covid-19
2022 · Sihem Ben Saad, Ali Ben Yahia, et al. · Contributions to finance and accounting
Toward a Better Understanding of the ICTs’ Role in the Creation of Social Networks
2020 · Sihem Ben Saad, Fatma Choura · WORLD SCIENTIFIC eBooks
Towards Better Understanding of Children's Relationships With Online Games and Advergames
2020 · Ali Ben Yahia, Sihem Ben Saad, et al. · Advances in business strategy and competitive advantage book series
Efficacité publicitaire sur internet : étude de l'impact des caractéristiques de l'animation des bannières sur les réponses cognitives, affectives ou conatives des internautes
2009 · Fatma Choura Abida
Works count: 19
Citation count: 131
H-index: 5
I10-index: 4
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