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Noha M. El-Bassiouny

Observed names: El-Bassiouny, Noha, N. El-Bassiouny, Noha El Bassiouny, Noha El-Bassiouny, Noha El-bassiouny, Noha Elbassiouny, Noha El‐Bassiouny, Noha E‐Bassiouny
Observed institution: German University in Cairo
ORCID: 0000-0001-7967-6676
Observed ORCID: 0000-0001-7967-6676
OpenAlex ID: A5069641327
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
2015 · Mariam Mourad Hussein Abou-Youssef, Wael Kortam, et al. · International Journal of Bank Marketing · 235
The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
2013 · Noha El-Bassiouny · Journal of Business Research · 167
The factors affecting student satisfaction with online education during the COVID-19 pandemic: an empirical study of an emerging Muslim country
2020 · Mohamed A.K. Basuony, Rehab EmadEldeen, et al. · Journal of Islamic marketing · 138
Diversity, corporate governance and CSR reporting: A comparative analysis between top-listed firms in Egypt, Germany and the USA
2018 · Dina El-Bassiouny, Noha El-Bassiouny · Management of Environmental Quality An International Journal · 108
The metaverse era: leveraging augmented reality in the creation of novel customer experience
2023 · Sandra Gamil Metry Habil, Sara El-Deeb, et al. · Management & Sustainability An Arab Review · 70
The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
2012 · Salma Karem Kolkailah, Ehab Abou Aish, et al. · International Journal of Consumer Studies · 70
An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt
2013 · Menatallah Darrag, Noha E‐Bassiouny · Social Responsibility Journal · 61
Where is “Islamic marketing” heading?
2015 · Noha El-Bassiouny · Journal of Business Research · 56
Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda
2019 · Yasmin Anwar, Noha El-Bassiouny · CSR, sustainability, ethics & governance · 54
Sharing rides and strides toward sustainability: an investigation of carpooling in an emerging market
2020 · Soha Abutaleb, Noha El-Bassiouny, et al. · Management of Environmental Quality An International Journal · 52
AI-Based Recommendation Systems: The Ultimate Solution for Market Prediction and Targeting
2023 · Sandra Habil, Sara El-Deeb, et al. · Springer eBooks · 47
Status and sustainability: Can conspicuous motives foster sustainable consumption in newly industrialized countries?
2019 · Hadeer Hammad, Viola Muster, et al. · Journal of Fashion Marketing and Management · 44
Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
2014 · Hadeer Hammad, Noha El-Bassiouny, et al. · Journal of Islamic marketing · 43
Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt
2012 · Hagar Adib, Noha El‐Bassiouny · Journal of Islamic marketing · 42
The relationship between entrepreneurial cognitions and sustainability orientation: the case of an emerging market
2020 · Shrouk Mahmoud Abdelnaeim, Noha El-Bassiouny · Journal of Entrepreneurship in Emerging Economies · 39
Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market
2022 · Aya Kasber, Noha El-Bassiouny, et al. · Journal of Islamic marketing · 34
A conceptualization of the role of religiosity in online collaborative consumption behavior
2020 · Soha Abutaleb, Noha M. El-Bassiouny, et al. · Journal of Islamic marketing · 33
The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon
2018 · Noha El-Bassiouny · Journal of Islamic marketing · 33
Corporate Social Responsibility (CSR) communication patterns in an emerging market: An exploratory study
2018 · Noha El-Bassiouny, Menatallah Darrag, et al. · Journal of Organizational Change Management · 31
Evidence-Based Design and Transformative Service Research application for achieving sustainable healthcare services: A developing country perspective
2016 · Sara Hamed, Noha El-Bassiouny, et al. · Journal of Cleaner Production · 29
To Blow or Not to Blow the Whistle? An Islamic Framework
2022 · Dina El-Bassiouny, Amr Kotb, et al. · Journal of Business Ethics · 28
An Islamic macromarketing perspective on sustainability
2017 · Noha M. El-Bassiouny, Jonathan A.J. Wilson, et al. · Journal of Islamic marketing · 28
Hospital Servicescape Design for Inpatient Wellbeing
2019 · Sara Hamed, Noha El-Bassiouny, et al. · Services Marketing Quarterly · 27
Assessing sustainability marketing from macromarketing perspective: a multistakeholder approach
2020 · Soha Abutaleb, Noha El-Bassiouny · World Journal of Entrepreneurship Management and Sustainable Development · 24
What potentials does Islamic micro-credit have? An empirical investigation in the Egyptian context
2018 · Raghda El Ebrashi, Rania Salem, et al. · Journal of Islamic marketing · 23
Works count: 101
Citation count: 1,847
H-index: 24
I10-index: 37
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