Work

Assessing sustainability marketing from macromarketing perspective: a multistakeholder approach

Year: 2020

Type: article

Study design: Observational Study

Source: World Journal of Entrepreneurship Management and Sustainable Development

DOI: 10.1108/wjemsd-02-2019-0017

Authors: Soha Abutaleb, Noha El-Bassiouny

Institution: German University in Cairo

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3026534232

FWCI: 1.91

Cites: 61

Cited by: 24

Related to: 10