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Author

Avinash Kapoor

Observed names: Dr. Avinash Kapoor, Kapoor, Avinash
Observed institution: Management Development Institute
ORCID: 0000-0003-1611-1285
Observed ORCID: 0000-0003-1611-1285
OpenAlex ID: A5069767399
Consumers' perceptions: an analytical study of influence of consumer emotions and response
2009 · Avinash Kapoor, Chinmaya Kulshrestha · Direct Marketing An International Journal · 18
Branding and Sustainable Competitive Advantage
2011 · Kapoor, Avinash, Kulshretha, Chinmaya · IGI Global eBooks · 13
Fashion fetish
2008 · Avinash Kapoor, Chinmaya Kulshrestha · Monash Business Review · 6
Consumer Experiences and Emotion Management
2015 · Avinash Kapoor · Thammasat University Digital Collections · 4
Cause-Related Marketing
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks · 3
Marketing Research
2010 · Avinash Kapoor, Chinmaya Kulshrestha · 3
What's in a Name? Nominal Scaffolding and the Psychological Infrastructure of Shared Market Cognition
2026 · Avinash Kapoor, Chinmaya Kulshrestha · Psychology and Marketing
The Effect of Data-Driven Marketing Decisions on Customer Acquisition and Retention Performance: An Empirical Study
2026 · Dr. Chinmaya Kulshrestha, Dr. Avinash Kapoor
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Predictive Insurance Marketing in the Age of AI: Legal and Ethical Boundaries in a Data-Driven World
2025 · Kulshrestha, Chinmaya, Kapoor, Avinash · International Insurance Law Review
Direct-to-Consumer Insurance Marketing:A Systematic Review of Legal, Ethical, and Consumer Perspectives
2025 · Chinmaya Kulshrestha, Avinash Kapoor · International Insurance Law Review
Fashion fetish: consumer trends
2017 · Kapoor, Avinash, Kulshrestha, Chinmaya · Figshare
Strong Value Proposition through Social Media Tools
2015 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Marketing or Social Marketing
2015 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Strong Value Proposition through Social Media Tools
2014 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country
2014 · Kanwal Kapil, Avinash Kapoor · Springer proceedings in business and economics
Strong Value Proposition through Social Media Tools
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Marketing or Social Marketing
2013 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Branding and Sustainable Competitive Advantage in Indian Politics
2012 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Is Being Perceived as Sustainable a Means to Achieve a Differential Advantage?
2012 · Avinash Kapoor, Chinmaya Kulshrestha · IGI Global eBooks
Brand Obsessed Society
2012 · Chinmaya Kulshrestha, Avinash Kapoor · IGI Global eBooks
Works count: 22
Citation count: 48
H-index: 4
I10-index: 2
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