Work

Fashion fetish: consumer trends

Year: 2017

Type: article

Abstract: Avinash Kapoor and Chinmaya Kulshrestha study the buying behaviour of a group of young Indian women. Copyright 2008 Avinash Kapoor and Chinmaya Kulshrestha. No part of this article may be reproduced by any means without the written consent of the publisher.

Source: Figshare

DOI: 10.26180/4968530

Authors: Kapoor, Avinash, Kulshrestha, Chinmaya

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2076701546

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