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Evelyn Hendriana

Observed names: Evelyn HENDRIANA, Evelyn Hendriana Evelyn Hendriana, Hendriana, Evelyn
Institution: Binus University
ORCID: 0000-0001-6421-812X
Observed ORCID: 0000-0001-6421-812X
OpenAlex ID: A5069841549
Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads
2022 · Evelyn Hendriana, Bayu Dwinanda, et al. · Mediterranean Journal of Social & Behavioral Research · 81
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The Role of Employer Branding in Work-life Balance and Employee Retention Relationship among Generation Z Workers: Mediation or Moderation?
2023 · Evelyn Hendriana, Albert Christoper, et al. · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 59
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The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis
2021 · Yulianto Yulianto, Alexander Sisko, et al. · Journal of Business Management Review · 50
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Antecedents of panic buying behavior during the COVID-19 pandemic
2021 · Annastasia Melisse Putri, Avior Retsan, et al. · Management Science Letters · 22
Roles of entrepreneurship competence in stimulating young generation to become social entrepreneurs in an emerging country
2024 · Evelyn Hendriana, Risa Bhinekawati, et al. · Social enterprise journal · 15
The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making
2021 · Evelyn Hendriana, Khairil Wahidin Awang, et al. · Journal of Marketing for HIGHER EDUCATION · 11
Distinguishing the Effects of a Social Presence on Impulsive Buying Behavior Based on live-Streaming Shopping Platforms
2025 · Annastasya Widjaja, Caroline A. Benjaminsz, et al. · Journal of Organizational Computing and Electronic Commerce · 10
The Role of University-Based Incubators in Social Entrepreneurship’s Development: The Capability Approach as an Evaluative Framework
2021 · Matahari Farransahat, Risa Bhinekawati, et al. · Journal of Indonesian Economy and Business · 10
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The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia
2021 · Zahra Bhima Absharina, Anita Dwi Yuriani, et al. · Journal of Business and Management Studies · 9
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Determinants of Cryptocurrency Investment Decision: Integrating Behavioural and Technology Perspectives
2026 · Bambang Leo Handoko, Arta Moro Sundjaja, et al. · Journal of risk and financial management · 8
Effect of Psychological Factors on Investment Decisions of Millennial Investors in an Emerging Country
2023 · Prabarani Palma Pramita, Tuning Rahayu, et al. · International Journal of Economics and Finance · 8
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The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model
2022 · Alvin Achmad, Antonius Indra Saputra, et al. · MIX JURNAL ILMIAH MANAJEMEN · 7
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Examination of the Extended UTAUT Model in Mobile Wallet Continuous Usage Intention during the COVID-19 Outbreak
2021 · Dyah Annisa Saraswati, Praditta Syifa Desvi, et al. · 7
The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries
2023 · Evelyn Hendriana, Khairil Wahidin Awang, et al. · Place Branding and Public Diplomacy · 6
Why Do College Students Buy Counterfeit Movies?
2013 · Evelyn Hendriana, Agustine Puspita Mayasari, et al. · International Journal of e-Education e-Business e-Management and e-Learning · 6
Influence of EWOM, Perceived Risk and Trust on Purchase Intention in M-Commerce
2025 · Adinda Putri Ramdhani, Icut Zulfiani, et al. · International Journal of Scientific Research and Management (IJSRM) · 5
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The effectiveness of post vividness and interactivity on influencer marketing: do they differ between macro and micro influencers
2022 · Novia Yurika, Suryan Hartanto, et al. · International Journal of Technology Marketing · 5
The joy of live-streaming shopping that customers regret: the effect of social presence on rumination
2026 · Annastasya Widjaja, Caroline Almadyta Benjaminsz, et al. · Asia-Pacific Journal of Business Administration · 4
Effect of Social Media Marketing on Visit Intention and Willingness to Pay Premium Price for Ecotourism
2024 · I Gede Darma Sadu, Kevin Reagan Tan, et al. · Journal of Management Economics and Finance (JMEF) · 4
Drivers of Young Consumers’ Willingness to Reduce Food Waste and Buy Intelligent Packaging
2023 · Hendy Suwandi, Nyiayu Rania Zalfaa Bakrie, et al. · MIX JURNAL ILMIAH MANAJEMEN · 4
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Antecedents to Revenge Tourism with an Expanded Theory of Planned Behavior in Jabodetabek Region
2023 · Yuliana Endra Dewi, Tommy Wijaya Sutanto, et al. · Journal of Indonesian Tourism and Development Studies · 4
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A Mediation Analysis of Cognitive and Affective Customer Trust in Customer Loyalty Towards E-marketplace
2022 · Evelyn Hendriana, Siti Anjani, et al. · Jurnal Aplikasi Manajemen · 4
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Drivers of Banking Consumers’ Cybersecurity Behavior: Applying the Extended Protection Motivation Theory
2024 · Canitgia Tambariki, Octavianie Bernadette Sondakh, et al. · GATR Journal of Management and Marketing Review · 3
Employee External Communication Behavior during the COVID-19 Pandemic Crisis: Case-study of a State-Owned Company
2021 · Adam Priyo Perdana, Lusi Latifunnur, et al. · Asian Journal of Business Research · 3
The effect of sociocultural identities on study destination choice.
2020 · Evelyn Hendriana, Khairil Wahidin Awang, et al. · Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia) · 3
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Works count: 72
Citation count: 367
H-index: 9
I10-index: 8
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