Work

The joy of live-streaming shopping that customers regret: the effect of social presence on rumination

Year: 2026

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-10-2024-0589

Authors: Annastasya Widjaja, Caroline Almadyta Benjaminsz, Desri Febriyana Susanto, Evelyn Hendriana

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7119101044

FWCI: 16.02

Cites: 104

Cited by: 4

Related to: 10