Get started
Author

Lorena Blasco‐Arcas

Observed names: Blasco Arcas, Lorena, Blasco-Arcas Lorena, Blasco-Arcas, Lorena, Lorena Blasco Arcas, Lorena Blasco-Arcas
ORCID: 0000-0002-7899-6077
Observed ORCID: 0000-0002-7899-6077
OpenAlex ID: A5073475918
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
2012 · Lorena Blasco-Arcas, Isabel Buil, et al. · Computers & Education · 598
Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media
2016 · Lorena Blasco-Arcas, Blanca Isabel Hernandez-Ortega, et al. · Journal of Service Theory and Practice · 163
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
2014 · Lorena Blasco-Arcas, Blanca Hernandez-Ortega, et al. · Internet Research · 93
#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
2021 · Jaylan Azer, Lorena Blasco-Arcas, et al. · Journal of Business Research · 89
PDF
Organizing actor Engagement: A platform perspective
2020 · Lorena Blasco-Arcas, Matthew Alexander, et al. · Journal of Business Research · 81
PDF
The role of consumer data in marketing: A research agenda
2022 · Lorena Blasco-Arcas, Hsin-Hsuan Meg Lee, et al. · Journal of Business Research · 64
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
2013 · Lorena Blasco-Arcas, Blanca Hernandez-Ortega, et al. · Electronic Commerce Research · 45
Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes
2023 · Jaylan Azer, Lorena Blasco-Arcas, et al. · Journal of Service Research · 38
PDF
Collaborating online: the roles of interactivity and personalization
2014 · Lorena Blasco-Arcas, Blanca I. Hernandez-Ortega, et al. · Service Industries Journal · 28
Crisis communication in service ecosystems: perspectives and future challenges
2022 · Lorena Blasco-Arcas, Jesper Falkheimer, et al. · Journal of service management · 16
Computer vision in branding: A conceptual framework and future research agenda
2025 · Yaqiu Li, Hsin Hsuan Meg Lee, et al. · Journal of Business Research · 13
Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand Perceptions—A Structured Abstract
2016 · Lorena Blasco-Arcas, Jonas Holmqvist, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 12
Leveraging user behavior and data science technologies for management: An overview
2022 · Lorena Blasco-Arcas, Minas N. Kastanakis, et al. · Journal of Business Research · 8
Los procesos de co-creación y el engagement del cliente: Un análisis empírico en medios interactivos
2014 · Lorena Blasco Arcas, Julio Jiménez Martínez, et al. · Dialnet (Universidad de la Rioja) · 7
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages
2011 · Lorena Blasco‐Arcas, José‐Ignacio Aznar‐Baranda, et al. · Industrial Management & Data Systems · 6
Computer Vision Empowering Brand Strategy: From Vision to Action
2025 · Yaqiu Li, Hsin-Hsuan Lee, et al. · SSRN Electronic Journal · 1
Customer Engagement and Brand Image in Interactive Media Questionnaire
2016 · Lorena Blasco-Arcas, Blanca Isabel Hernandez-Ortega, et al. · PsycTESTS Dataset · 1
HUMAN OVERSIGHT WITHOUT OPERATIONALIZATION: A Policy Brief on Agency Migration risks in AI systems
2026 · Lorena Blasco-Arcas · SSRN Electronic Journal
From Principles to Practices: Implementing AI Responsibly for Social and Sustainable Impact
2026 · Lorena Blasco-Arcas, Hsin-Hsuan Meg Lee · Springer eBooks
Capturing Value From Heterogeneous Preferences: The Role of Revenue Models
2025 · Juthawan Karnasuta-Thongborisute, Lorena Blasco-Arcas, et al. · Academy of Management Proceedings
Influencer Marketing Post Covid-19: Notes on Being a Personal Brand
2025 · Hsin-Hsuan Lee, Lorena Blasco-Arcas · SSRN Electronic Journal
AI, Friend or Foe? A Proposal for a Human-Centered Approach to AI Business Implications
2025 · Lorena Blasco-Arcas, Hsin-Hsuan Lee · SSRN Electronic Journal
I Don't Envy You: Exploring the Effects of Human Vs. Virtual Social Media Influencers on Consumer Well-being
2023 · Hsin-Hsuan Meg Lee, Blasco-Arcas Lorena · Global Fashion Management Conference
Towards a Typology of Visual Customer Engagement Behaviors (CEBs)
2020 · Jaylan Azer, Lorena Blasco‐Arcas · ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam)
PDF
"Let me see how others socialize to co-create my own experiences": the importance of C2C interactions-related cues in it-service enviroments
2019 · Lorena Blasco Arcas, Blanca Hernández Ortega, et al. · Dialnet (Universidad de la Rioja)
Works count: 35
Citation count: 1,265
H-index: 12
I10-index: 12
Year
Topic
Type