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Author

Kenesa Kebede

Observed name: Kenesa Kebede Gonfa
Observed institution: Bule Hora University
ORCID: 0009-0004-1860-2752
Observed ORCID: 0009-0004-1860-2752
OpenAlex ID: A5073749181
Is Paradigm Shift From Traditional Marketing Mix to Digital Marketing Mix Effects the Organizational Profitability in Ethiopia? A Multivariate Analysis
2023 · Kenesa Kebede, Fisseha Dejene Yadete, et al. · Zenodo (CERN European Organization for Nuclear Research) · 33
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Entrepreneurship Orientation to Nurture the Halal Food Industry Future in Ethiopia
2023 · Gemechis Fikadu, Kenesa Kebede, et al. · Journal of Islamic Economic and Business Research · 19
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Sustainable Fashion-Based Innovations and Consumer Behavior in Ethiopia
2025 · Shashi Kant, Tafese Niguse, et al. · Advances in business strategy and competitive advantage book series · 2
The Role of Co-Marketing on the Digital Fashion Integration in Smart Product by Mediation of Cross-Cultural Marketing in Ethiopia
2025 · Tafese Niguse, Shashi Kant, et al. · IGI Global eBooks · 1
Relationship Between Organization Alignment and Co-Creation: The Role of Technology Innovation in the Case of Eco Hotels, Ethiopia
2025 · Tafese Niguse, Shashi Kant, et al. · IGI Global eBooks · 1
Reshaping Brand Interactions in the Experience-Driven Economy by Mediation of AI-Powered Marketing in the Horn of Africa
2025 · Aynetu Terefe, Shashi Kant, et al. · IGI Global eBooks · 1
Does AI Innovation Improve Competitive Advantage of SMEs Through Human Capital in Ethiopia?
2026 · Tafese Niguse, Lemma Gudissa Angessa, et al. · IGI Global eBooks
Effect of Strategic Innovation on the Success of the Circular Economy With the Mediating Role of Competitive Advantage in Ethiopian Large-Scale Manufacturing Firms
2025 · Tafese Niguse, Shashi Kant, et al. · IGI Global eBooks
Mediation of CRM in the Relationship Between SWOT Analysis and Competitive Advantage in Manufacturing Firms
2025 · Tafese Niguse, Shashi Kant, et al. · IGI Global eBooks
Effect of Green Branding on Sustainable Competitive Advantage With Mediating Role of Continuous Learning in the Case of Luxury Products, Ethiopia
2025 · Tafese Niguse, Shashi Kant, et al. · IGI Global eBooks
Works count: 10
Citation count: 57
H-index: 2
I10-index: 2
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