Sustainable Fashion-Based Innovations and Consumer Behavior in Ethiopia
Year: 2025
Type: book-chapter
Study design: Observational Study
Abstract: Fast fashion items are affordable trend-driven garments and are often perceived by consumers as poorer quality. This investigation looks at the agility of trend-driven fast fashion, inventions centered on viable fashion, and usability patterns in Ethiopia, with the goal of understanding how viability stimulus consumer decisions. Information from 374 respondents was obtained utilizing a quantitative investigation approach, and analyses were carried out using Kaiser-Meyer-Olkin (KMO) measures, exploratory factor analysis, and structural equation M (SEM) using AMOS. The findings manifest that fashion that transforms fast has a main effect on usability patterns, with inventions centered on viable fashion serving as an major mediator in this connection. The findings manifest that as consumers become more aware of the trade ecosystem and communal consequences of their shopping decisions, their participation with extended lasting durable practices grows, changing their purchasing habits. This investigation contributes to the expanding discussion around extended lasting durable fashion.
Institutions: Bule Hora University, Babcock University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409499944