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Morgan X. Yang

Observed names: Morgan X Yang, Morgan Yang, Morgan X. Yang
ORCID: 0000-0001-8231-7834
Observed ORCID: 0000-0001-8231-7834
OpenAlex ID: A5074004257
Green Knowledge Sharing, Stakeholder Pressure, Absorptive Capacity, and Green Innovation: Evidence from Chinese Manufacturing Firms
2020 · Moxi Song, Morgan X. Yang, et al. · Business Strategy and the Environment · 393
An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries
2020 · Morgan X. Yang, Xuan Tang, et al. · Business Strategy and the Environment · 252
The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels
2020 · Yufan Jian, Irina Y. Yu, et al. · Sustainability · 178
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Exploring the nexus of social media influencers and consumer brand engagement
2022 · Man Lai Cheung, Wilson K.S. Leung, et al. · Asia Pacific Journal of Marketing and Logistics · 120
Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances
2019 · Morgan X. Yang, Ji Li, et al. · Business Strategy and the Environment · 67
How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model
2021 · Wenting Feng, Irina Y. Yu, et al. · Tourism Management · 51
When positive reviews on social networking sites backfire: The role of social comparison and malicious envy
2020 · Wenting Feng, Morgan X. Yang, et al. · Journal of Hospitality Marketing & Management · 47
Managing loyalty program communications in the digital era: Does culture matter?
2021 · Morgan X. Yang, Kevin J. Zeng, et al. · Journal of Retailing and Consumer Services · 41
How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry
2022 · Ji Li, Irina Y. Yu, et al. · Journal of Hospitality and Tourism Management · 38
Review platforms as prosumer communities: theory, practices and implications
2022 · Haksin Chan, Kevin J. Zeng, et al. · European Journal of Marketing · 35
From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases
2023 · Wenting Feng, Morgan X. Yang, et al. · Journal of Business Research · 31
Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
2019 · Morgan X. Yang, Haksin Chan, et al. · Journal of Global Marketing · 27
Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries
2022 · Kevin J. Zeng, Irina Y. Yu, et al. · Business Strategy and the Environment · 24
Promoting sustainable human resource management by reducing recruitment discrimination: A cross‐cultural perspective
2021 · Irina Y. Yu, Morgan X. Yang, et al. · Sustainable Development · 24
Bolstering ratings and reviews systems on multi-sided platforms: A co-creation perspective
2021 · Haksin Chan, Morgan X. Yang, et al. · Journal of Business Research · 22
Communication strategies for multi-tier loyalty programs: The role of progress framing
2022 · Kevin J. Zeng, Irina Y. Yu, et al. · Tourism Management · 17
Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs
2022 · Irina Y. Yu, Chunqun Liu, et al. · International Journal of Hospitality Management · 16
Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research
2021 · Haksin Chan, Morgan X. Yang · Journal of Global Marketing · 15
Retain or upgrade: The progress-framing effect in hierarchical loyalty programs
2020 · Morgan X. Yang, Irina Y. Yu, et al. · International Journal of Hospitality Management · 13
Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism
2022 · Irina Y. Yu, Morgan X. Yang, et al. · Current Issues in Tourism · 12
Revisiting consumer ethnocentric tendency amid deglobalization: a political narrative perspective
2025 · Kevin J. Zeng, Herbert Sima, et al. · International Marketing Review · 7
Editorial: Understanding social and psychological effects of social media on contemporary digital consumers
2023 · Kevin J. Zeng, Cheng-Lu Wang, et al. · Frontiers in Psychology · 7
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An institutional approach to the SHE’-E-O plight: evidence from organizational legitimacy and SHE’-E-O dismissal
2021 · Ying Zhang, Morgan X. Yang · Gender in Management An International Journal · 6
Prosocial individual values and collective action: Does the societal culture matter?
2019 · Kevin J Zeng, Irina Y Yu, et al. · Social Behavior and Personality An International Journal · 5
Leveraging the Strategic Promotion of Green Consumption Amid Financial Scarcity: The Atypicality Advantage
2025 · Qi Yao, Han Zhang, et al. · Business Strategy and the Environment · 3
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Works count: 43
Citation count: 1,464
H-index: 16
I10-index: 20
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