Work

Retain or upgrade: The progress-framing effect in hierarchical loyalty programs

Year: 2020

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2020.102562

Authors: Morgan X. Yang, Irina Y. Yu, Haksin Chan, Kevin J. Zeng

Institutions: Hang Seng University of Hong Kong, Chinese University of Hong Kong

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3035669409

FWCI: 1.528

Cites: 45

Cited by: 13

Related to: 10