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Peter Mouncey
Observed names:
P Mouncey,
Peter R. Mouncey
Observed institutions:
Fidelity Investments (United States),
The University of Texas at Dallas,
University of Strathclyde,
Groupe de recherche clinique – Tumeurs Thyroïdiennes,
Biomarqueurs d’urgence et de réanimation,
Cranfield University
show all 6
ORCID:
0000-0002-8192-7427
Observed ORCID:
0000-0002-8192-7427
OpenAlex ID:
A5074346615
The Marketer Researcher's Manifesto
2003
·
Susan Baker
, Peter Mouncey
·
International Journal of Market Research
·
20
Editorial: Engaging Practitioners and Academics
2009
·
Peter Mouncey
·
International Journal of Market Research
·
7
PDF
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
2009
·
Malcolm McDonald
, Peter Mouncey
·
6
Book Review: Book Reviews - Creating Market Insight
2009
·
Peter Mouncey
·
International Journal of Market Research
·
6
The Customer Loyalty Solution
2004
·
Peter Mouncey
·
Interactive Marketing
·
6
PDF
Editorial
2010
·
Peter Mouncey
·
International Journal of Market Research
·
4
Addressing a key challenge facing market(ing) research: Re-aligning the academic and practitioner communities
2018
·
Peter Mouncey
·
International Journal of Market Research
·
3
PDF
Gaining insights without questions; Political Polling; Democracy Awards and IJMR Executive Editorial Board
2018
·
Peter Mouncey
·
International Journal of Market Research
·
3
PDF
Book Review: Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
2016
·
Peter Mouncey
·
International Journal of Market Research
·
3
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
2014
·
Malcolm McDonald
, Peter Mouncey
, et al.
·
3
Editorial
2012
·
Peter Mouncey
·
International Journal of Market Research
·
3
PDF
Editorial
2012
·
Peter Mouncey
·
International Journal of Market Research
·
3
‘Brand love’: The debate continues. . . .
2019
·
Peter Mouncey
·
International Journal of Market Research
·
2
Editorial
2016
·
Peter Mouncey
·
International Journal of Market Research
·
2
PDF
Editorial
2012
·
Peter Mouncey
·
International Journal of Market Research
·
2
Editorial
2011
·
Peter Mouncey
·
International Journal of Market Research
·
2
Core strategic asset or just a tactical tool: How UK companies view the value of their customer databases
2002
·
P Mouncey
, N Tzokas
, et al.
·
Interactive Marketing
·
2
PDF
How MRS ′ Journal has Contributed to the Development of Market and Social Research
2022
·
Peter R. Mouncey
·
International Journal of Market Research
·
1
Farewell
2019
·
Peter Mouncey
·
International Journal of Market Research
·
1
IJMR Editorial
2019
·
Peter Mouncey
·
International Journal of Market Research
·
1
PDF
IJMR Lecture; Fake news has no place in research; New Call for Papers
2018
·
Peter Mouncey
·
International Journal of Market Research
·
1
PDF
IJMR Lecture; Impact 2018; MRS Delphi Group
2018
·
Peter Mouncey
·
International Journal of Market Research
·
1
PDF
Book review: Seth Stephens-Davidowitz, Everybody lies: What the Internet can tell us about who we really are
2018
·
Peter Mouncey
·
International Journal of Market Research
·
1
Challenges in accurately measuring public opinion
2018
·
Peter Mouncey
·
International Journal of Market Research
·
1
PDF
Book review: Lia Zarantonello and Véronique Pauwels-Delassus, The handbook of brand management scales
2018
·
Peter Mouncey
·
International Journal of Market Research
·
1
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Works count:
116
Citation count:
100
H-index:
5
I10-index:
1
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