Work

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Year: 2009

Type: article

Authors: Malcolm McDonald, Peter Mouncey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W608907379

FWCI: 0.787

Cites:

Cited by: 6

Related to: 10