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Author

Ginger Killian

Institution: Rollins College
ORCID: 0000-0002-6830-7928
Observed ORCID: 0000-0002-6830-7928
OpenAlex ID: A5074374027
A marketing communications approach for the digital era: Managerial guidelines for social media integration
2015 · Ginger Killian, Kristy McManus · Business Horizons · 219
Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts
2015 · Jennifer Christie Siemens, Scott Smith, et al. · Journal of Interactive Marketing · 77
To Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention
2023 · Greig Powers, James P. Johnson, et al. · Journal of Interactive Advertising · 31
Course Projects as Value Co-creation Tools: Developing University Collaboration Opportunities
2023 · Ginger Killian, Todd McClure, et al. · Marketing Education Review · 10
Improving Quantitative Competency: Integrating Math Elements Into Marketing Courses
2023 · Ginger Killian · Marketing Education Review · 5
Lean on me: the positive effects of brand resources and brand love during stressful life transitions
2023 · Ginger Killian, Jennifer Siemens, et al. · The Journal of Marketing Theory and Practice · 3
Building Societal Impact In The Marketing Classroom
2024 · Ginger Killian, Jeff Tanner · Marketing Education Review · 2
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Marketing promotions in social network games: Making them work
2016 · Ginger Killian, John Hulland · Journal of digital & social media marketing. · 2
A Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization
2015 · Ginger Killian, Kristy McManus · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Discovering new techniques for how organizations can earn their employees’ loyalty
2026 · Robert C. Ford, Suzanne Altobello, et al. · Management Research Review
Marketing communications in social network games: Promotional design considerations in the online era
2019 · Ginger Killian, Todd Mcclure · Journal of brand strategy
Works count: 11
Citation count: 350
H-index: 5
I10-index: 4
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