Work

Lean on me: the positive effects of brand resources and brand love during stressful life transitions

Year: 2023

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2023.2234598

Authors: Ginger Killian, Jennifer Siemens, Anastasia Thyroff, Scott Smith

Institutions: Rollins College, Clemson University, University of Central Missouri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Clemson University

OpenAlex ID: W4385334232

FWCI: 0.469

Cites: 130

Cited by: 3

Related to: 10