Author

Gail McGovern

Observed names: Gail J McGovern, McGovern, Gail

Observed institutions: Harvard University, California State Library, Hartford Financial Services (United States), DTE Energy (United States)

OpenAlex ID: A5074407024

Bringing customers into the boardroom.

2004 · Gail J McGovern, David Court, et al. · PubMed · 103

Companies and the customers who hate them.

2007 · Gail McGovern, Youngme Moon · PubMed · 60

The Fall and Rise of the CMO

2004 · Gail McGovern, John A. Quelch · 23

Externalizar el márketing

2005 · John A. Quelch, Gail McGovern · Harvard-Deusto business review · 11

Lleve sus clientes al consejo de administración

2004 · Blair Crawford, John A. Quelch, et al. · Harvard business review · 11

Joining a Nonprofit Board: What You Need to Know

2011 · Marc J. Epstein, F. Warren McFarlan, et al. · 10

Direct Mail Campaigns

1988 · Gail McGovern · The Bottom Line Managing Library Finances · 3

Las empresas y los clientes que las odian

2007 · Gail McGovern, Youngme Moon · Harvard business review · 1

Does the customer come first in your boardroom?

2004 · John A. Quelch, Gail McGovern · Leader to Leader · 1

Working with older adults : a handbook for libraries

1990 · Rhea Joyce Rubin, Gail McGovern · 1

The Inside Track: What the Experts Say About Seeking Alternative Funding

1988 · Gail McGovern · The Bottom Line Managing Library Finances · 1

VOSS Artesian Water from Norway

2009 · Youngme Moon, Gail McGovern, et al. · SSRN Electronic Journal

Marketing as Competitive Advantage: Fundamentals

2008 · Das Narayandas, David E. Bell, et al.

企業は無意識に顧客を搾取しているお客様が敵に変わる時 (Feature Articles 「お客様主義」経営論)

2007 · Gail McGovern, Youngme Moon, et al. · Diamondハーバード・ビジネス・レビュー

Caída y ague del director general de márketing

2007 · Gail McGovern, John A. Quelch · Harvard-Deusto business review

Directors from Academia Can Fill Gaps in Talent

2006 · Gail McGovern, John A. Quelch

Cabo San Viejo: Rewarding Loyalty

2006 · Youngme Moon, Gail McGovern, et al.

Sarbox Still Putting the Squeeze on Marketing

2005 · Gail McGovern, John A. Quelch

Brain Food 左脳マーケティングはアウトソーシングに向かう

2005 · Gail McGovern, John A. Quelch · Diamondハーバード・ビジネス・レビュー

HBR Articles 現場と経営陣が「顧客戦略」を共有するマーケティング・ダッシュボード

2005 · Gail McGovern, David Court, et al. · Diamondハーバード・ビジネス・レビュー

The Lamentable Law of Marketing Management

2005 · Gail McGovern, John A. Quelch

Rediscover Your Customers

2003 · John A. Quelch, Gail McGovern

A Plea to Boards to Shift Focus Back to the Customer

2003 · Gail McGovern, John A. Quelch

Put the Customer Back in the Boardroom

2003 · John A. Quelch, Gail McGovern

Finding Support for Arts, Humanities and Cultural Programming A Resource Guide for California Public Libraries

2003 · Gail McGovern

Works count: 34

Citation count: 225

H-index: 6

I10-index: 6