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Carlin A. Nguyen

Observed name: Carlin Nguyen
ORCID: 0000-0002-1434-319X
Observed ORCID: 0000-0002-1434-319X
OpenAlex ID: A5074546951
The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption
2019 · Ryan Langan, Scott Cowley, et al. · Journal of Marketing Education · 157
Generative AI-driven personalization of the Community of Inquiry model: enhancing individualized learning experiences in digital classrooms
2025 · Jeffrey E. Anderson, Carlin A. Nguyen, et al. · International Journal of Information and Learning Technology · 54
Dimensions of effective sales coaching: scale development and validation
2019 · Carlin A. Nguyen, Andrew B. Artis, et al. · Journal of Personal Selling and Sales Management · 29
To stay or switch: breaking the habit of status quo through imagery perspective
2018 · Ruby Saine, Carlin A. Nguyen, et al. · European Journal of Marketing · 18
Fashionably late: Strategies for competing against a pioneer advantage
2015 · Ali Besharat, Ryan J. Langan, et al. · Journal of Business Research · 17
Like, comment, and subscribe: investigating the effectiveness of digital engagement prompts
2025 · Jeffrey E. Anderson, Carlin A. Nguyen, et al. · Journal of Research in Interactive Marketing · 13
Mapping theory to practice: AI-enhanced teaching theories for fostering diverse perspectives in business education
2025 · Jeffrey Anderson, Carlin A. Nguyen, et al. · Journal of International Education in Business · 8
When sales managers stop pretending to be perfect: vulnerability as a catalyst for sales coachability
2025 · Carlin A. Nguyen, Andrew B. Artis, et al. · Journal of Personal Selling and Sales Management · 2
extending experiential learning in marketing strategy education: the generative-ai living case approach
2026 · Jeffrey E Anderson, Carlin Nguyen, et al. · Marketing Education Review · 1
Service composite quality as a strategic measure of patient well-being
2021 · Jeffrey E. Anderson, Carlin Nguyen, et al. · Journal of Strategic Marketing · 1
Beyond the 7Ps: young consumers' perspectives on sustainable retail strategy
2026 · Sidney Anderson, Steven W. Rayburn, et al. · International Journal of Retail & Distribution Management
The personalization–misrepresentation continuum: Reconceptualizing deception in AI-driven marketing communications
2026 · Jeffrey Anderson, Carlin Nguyen · Journal of Marketing Communications
The value of visible work: Operational transparency in digital healthcare interfaces
2025 · Sidney Anderson, Jeffrey Anderson, et al. · Health Marketing Quarterly
An Examination of CEO Pay Transparency on Consumers’ CSR Evaluations: An Abstract
2023 · Ryan Langan, Carlin Nguyen, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Effective Sales Coaching Scale
2019 · Carlin A. Nguyen, Andrew B. Artis, et al. · PsycTESTS Dataset
Essays on Sales Coaching
2017 · Carlin A. Nguyen · Digital Commons - University of South Florida (University of South Florida)
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Money Matters: How Red Versus Black Prices Impact Savings Perception Under Financial Scarcity
2015 · Carlin Nguyen · Developments in marketing science: proceedings of the Academy of Marketing Science
How to Reduce Post-Purchase Information Search Tendency Behavior Through Mental Simulation
2014 · Carlin Nguyen · Developments in marketing science: proceedings of the Academy of Marketing Science
The Impact of Process Versus Outcome Simulation on Information Search Behaviors of Online Reviews
2014 · Carlin Nguyen · Developments in marketing science: proceedings of the Academy of Marketing Science
Humor and Deception in Advertising: When Laughter May Not Be the Best Medicine
2012 · Carlin A. Nguyen, Anand Kumar · PsycEXTRA Dataset
Works count: 20
Citation count: 300
H-index: 7
I10-index: 6
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