Work

How to Reduce Post-Purchase Information Search Tendency Behavior Through Mental Simulation

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

Parent work: Ideas in Marketing: Finding the New and Polishing the Old

DOI: 10.1007/978-3-319-10951-0_152

Author: Carlin Nguyen

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2482078377

FWCI:

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Related to: 10