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Michael Prieler

Observed names: M. Prieler, MICHAEL PRIELER, Michael PRIELER, Prieler, Michael
Institution: Hallym University
ORCID: 0000-0002-7851-8016
Observed ORCID: 0000-0002-7851-8016
OpenAlex ID: A5074578804
Gender-Role Portrayals in Television Advertising Across the Globe
2016 · Jörg Matthes, Michael Prieler, et al. · Sex Roles · 176
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Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors
2017 · Nadine Mumporeze, Michael Prieler · Telematics and Informatics · 140
How influencers’ social media posts have an influence on audience engagement among young consumers
2023 · Fei Fan, Kara Chan, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 79
Broadening the Scope of Social Media Effect Research on Body Image Concerns
2014 · Michael Prieler, Jounghwa Choi · Sex Roles · 65
Gender Representation in Philippine Television Advertisements
2013 · Michael Prieler, Dave Centeno · Sex Roles · 62
The representation of older people in television advertisements and social change: the case of Japan
2014 · MICHAEL PRIELER, FLORIAN KOHLBACHER, et al. · Ageing and Society · 53
The Relationships among Self-Worth Contingency on Others’ Approval, Appearance Comparisons on Facebook, and Adolescent Girls’ Body Esteem: A Cross-Cultural Study
2021 · Michael Prieler, Jounghwa Choi, et al. · International Journal of Environmental Research and Public Health · 51
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Gender Representation of Older People in Japanese Television Advertisements
2010 · Michael Prieler, Florian Kohlbacher, et al. · Sex Roles · 51
When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda
2017 · Dominique Nduhura, Michael Prieler · Telecommunications Policy · 42
The Representation of Older People in East Asian Television Advertisements
2016 · Michael Prieler, Alex Ivanov, et al. · The International Journal of Aging and Human Development · 31
Gender Stereotypes in Spanish- and English-Language Television Advertisements in the United States
2015 · Michael Prieler · Mass Communication & Society · 31
Othering, racial hierarchies and identity construction in Japanese television advertising
2010 · Michael Prieler · International Journal of Cultural Studies · 31
Gender representations in East Asian advertising: Hong Kong, Japan, and Shouth Korea
1970 · Michael Prieler, Alex Ivanov, et al. · Communication & Society · 28
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Face-ism from an International Perspective: Gendered Self-Presentation in Online Dating Sites Across Seven Countries
2017 · Michael Prieler, Florian Kohlbacher · Sex Roles · 20
Nudity of Male and Female Characters in Television Advertising Across 13 Countries
2020 · Jörg Matthes, Michael Prieler · Journalism & Mass Communication Quarterly · 17
Citizen Journalism and Democratisation of Mainstream Media in Rwanda
2017 · Dominique Nduhura, Michael Prieler · African Journalism Studies · 16
How Older People are Represented in Japanese TV Commercials: A Content Analysis
2009 · Michael Prieler, Florian Kohlbacher, et al. · Institutional Repositories DataBase (IRDB) · 15
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Gender and Cultural Differences in the Relationships between Self-Esteem Contingency, Body Talk, and Body Esteem
2021 · Jounghwa Choi, Yoojin Chung, et al. · Children · 14
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Older Celebrity versus Non-Celebrity Television Advertising: A Japanese Perspective
2010 · Michael Prieler, Florian Kohlbacher, et al. · Institutional Repositories DataBase (IRDB) · 14
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Gender Representations of Older People in the Media: What Do We Know and Where Do We Go from Here?
2020 · Michael Prieler · Asian Women · 12
Gender Representation in a Confucian Society: South Korean Television Advertisements
2012 · Michael Prieler · Asian Women · 12
Silver Advertising: Elderly People in Japanese TV Ads
2008 · M. Prieler · Springer eBooks · 11
Gender Portrayals of Older People in Japanese Television Advertisements: Continuity or Change?
2017 · Michael Prieler, Florian Kohlbacher, et al. · Asian Women · 10
Advertising in the Aging Society
2016 · Michael Prieler, Florian Kohlbacher · Palgrave Macmillan UK eBooks · 8
Representations of Older People in Advertising: A Review
2024 · Michael Prieler · Advertising & Society Quarterly · 6
Works count: 61
Citation count: 1,053
H-index: 16
I10-index: 23
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