Work

How influencers’ social media posts have an influence on audience engagement among young consumers

Year: 2023

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-08-2022-1588

Authors: Fei Fan, Kara Chan, Yan Wang, Yupeng Li, Michael Prieler

Institutions: Beijing Normal-Hong Kong Baptist University, Hong Kong Baptist University, Hallym University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4366716618

FWCI: 12.17

Cites: 54

Cited by: 79

Related to: 10