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Inês Veiga Pereira

Observed names: Correia, Inês Alexandra Barbosa da Veiga Pereira Beira, Inês Alexandra Barbosa da Veiga Pereira Beira Correia, Inês Pereira, Inês V. Pereira, Pereira, Inês V., Veiga Pereira, Inês
ORCID: 0000-0002-7906-612X
Observed ORCID: 0000-0002-7906-612X
OpenAlex ID: A5074840059
The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction
2023 · Joana Araújo, Inês Veiga Pereira, et al. · Administrative Sciences · 237
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Artificial Neural Networks: History and State of the Art
2023 · Paulo Botelho Pires, José Duarte Santos, et al. · Advances in information quality and management · 25
Marcas de supermercado
2001 · Inês Pereira · Revista de Administração de Empresas · 20
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Exploring the consumption of charity-linked products
2008 · João F. Proença, Inês V. Pereira · International Review on Public and Nonprofit Marketing · 18
Sports celebrity endorsement impact on purchase intention
2023 · Francisco Moreira, Inês Pereira, et al. · Revista Galega de Economía · 15
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Digital Marketing: Analyzing its Transversal Impact
2024 · Paulo Botelho Pires, José Duarte Santos, et al. · CRC Press eBooks · 10
Does Theory Really Fit Real Life Situations? A Case Study on the Internationalization Process of a Technological Service-Based Firm
2019 · Julia Vasconcelos Furtado, Ana Rita Pereira, et al. · Advances in business strategy and competitive advantage book series · 9
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Private Labels and Consumer Benefits: the Brazilian Experience
1996 · Suzana de M. Fontenelle, Inês Veiga Pereira · ACR North American Advances · 7
The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion
2022 · José Duarte Santos, Inês Veiga Pereira, et al. · Advances in marketing, customer relationship management, and e-services book series · 6
Marketing: History and Development of Its Definition
2023 · Paulo Botelho Pires, José Duarte Santos, et al. · Advances in information quality and management · 5
Public Sector Sustainability in the Balanced Scorecard – A Portuguese City Council Case
2020 · Inês Pereira, Helena Costa Oliveira · E3S Web of Conferences · 5
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Perceptions of the LGBTQIA+ Community Regarding Marketing Campaigns and Pinkwashing
2025 · Inês Pereira, Madalena Carvalho, et al. · Smart innovation, systems and technologies · 3
The impact of WOM on the acceptance of mobile banking
2021 · Giorgi Zarnadze, Inês Veiga Pereira · Proceedings of the ... International Conference on Business Excellence · 3
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Changing contexts, enduring roles? Working parents in Portuguese public and private sector organisations
2009 · Maria das Dores Guerreiro, Pedro Abrantes, et al. · Bristol University Press eBooks · 3
An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior
2023 · Inês Pereira, Belem Barbosa, et al. · Advances in marketing, customer relationship management, and e-services book series · 2
Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
2023 · Ana Torres, Pedro Pilar, et al. · Smart innovation, systems and technologies · 2
Optimizing Social Media Strategies for Enhanced Performance: A Case Study of the Florist
2025 · Ângelo Gomes, Inês Veiga Pereira, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth
2023 · Inês Veiga Pereira, Joana Araújo, et al. · International Journal of Marketing Communication and New Media · 1
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The Relationship Between Corporate Social Responsibility and Customer Satisfaction: Literature Review
2023 · Inês Veiga Pereira, Joana Araújo, et al. · Springer proceedings in earth and environmental sciences · 1
A aplicação da inteligência artificial no comércio eletrónico: cross-sell e up-sell
2022 · Mariana Monteiro, Ana Azevedo, et al. · 1
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The Implementation of Lean in Emergency Hospital Screening During the COVID-19 Pandemic
2021 · Inês Veiga Pereira, Patricia Oliveira Faria, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
Do reference groups influence purchase decision
2020 · Inês Veiga Pereira, Ângelo Telmo Monteiro Gomes · Journal of the Association for Information Systems · 1
Marketing Relacionado a Causas - Factores que influenciam a compra de Produtos Solidários
2011 · Correia, Inês Alexandra Barbosa da Veiga Pereira Beira · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 1
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Advertising in private hospitals: A factor in the user’s decision?
2026 · Inês Veiga Pereira, Joana Araújo · International Journal of Healthcare Management
Does Advertising on Social Networks Affect Impulsive Buying Behavior?
2026 · Inês Veiga Pereira, Joana Araújo, et al. · International Journal of Marketing Communication and New Media
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Works count: 47
Citation count: 377
H-index: 7
I10-index: 6
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