Work

An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior

Year: 2023

Type: book-chapter

Study design: Systematic Review

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-8574-3.ch014

Authors: Inês Pereira, Belem Barbosa, Vera Teixeira Vale

Institutions: University of Aveiro, Universidade do Porto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385369136

FWCI: 1.34

Cites: 37

Cited by: 2

Related to: 10