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Rishi Raj Sharma

Observed names: Dr. Rishi Sharma, Rishi R. Sharma, Rishiraj Sharma, Sharma, Rishi Raj
ORCID: 0000-0001-9078-9700
Observed ORCID: 0000-0001-9078-9700
OpenAlex ID: A5075216252
Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach
2021 · Pallavi Dogra, Arun Kaushal, et al. · Vision The Journal of Business Perspective · 36
E-mail viral marketing: modeling the determinants of creation of “viral infection”
2019 · Rishi Raj Sharma, Balpreet Kaur · Management Decision · 31
The virality of advertising content
2022 · Balpreet Kaur, Justin Paul, et al. · Journal of Research in Interactive Marketing · 30
Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM
2020 · Japneet Kaur, Sawraj Kaur, et al. · Asia-Pacific Journal of Management Research and Innovation · 21
Sustainability Marketing: New Directions and Practices
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 19
Understanding the Factors Influencing Actual Usage of Payments Banks: An Empirical Investigation Using the Extended Information Systems Success Model
2022 · Japneet Kaur, Amanjot Singh Syan, et al. · FIIB Business Review · 17
Modeling the Elements and Effects of Global Viral Advertising Content: A Cross-cultural Framework
2018 · Rishi Raj Sharma, Balpreet Kaur · Vision The Journal of Business Perspective · 16
An Empirical Analysis of Unsolicited Commercial E-mail
2014 · Satinder Kumar, Rishi Raj Sharma · Paradigm A Management Research Journal · 12
What's Wrong with Misleading Advertising? — An Empirical Investigation
2011 · Rishi Raj Sharma, Subhash Chander · Asia Pacific Business Review · 9
Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation
2021 · Rishi Raj Sharma, Tanveer Kaur · IIM Kozhikode Society & Management Review · 8
Buying Lottery Tickets for Foreign Workers: Search Cost Externalities Induced by H-1b Policy
2020 · Rishi R. Sharma, Chad Sparber · Journal of International Economics · 8
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Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation
2019 · Pallavi Dogra, Rishi Raj Sharma · Vision The Journal of Business Perspective · 7
Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling
2022 · Balpreet Kaur, Rishi Raj Sharma · International Journal of Internet Marketing and Advertising · 6
Market Segmentation, Targeting and Positioning
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 5
Impact of Viral Advertising on Product Promotion : An Experimental Study
2018 · Balpreet Kaur, Rishi Raj Sharma · Indian Journal of Marketing · 5
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Sustainability Marketing – The Social Perspective
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 4
Sustainability Marketing – The Environmental Perspective
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 4
Modelling the Effects of Sustainability Marketing on Consumers Buying Intentions: an Application of Sem
2021 · Tanveer Kaur, Rishi Raj Sharma · International Journal of Technology Transfer and Commercialisation · 4
Subtle indulgences: motivations behind inconspicuous consumption of luxury apparel
2025 · Rishi Raj Sharma, Shriya Shingari · IIM Ranchi Journal of Management Studies · 3
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Revisiting antecedents of consumers' perceptions towards viral marketing
2022 · Balpreet Kaur, Rishi Raj Sharma, et al. · Routledge eBooks · 3
Sustainability Marketing Mix
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 3
The Sustainability Challenge
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 3
Digitalization and Sustainability
2021 · Rishi Raj Sharma, Tanveer Kaur, et al. · Emerald Group Publishing Limited eBooks · 3
Empirical Analysis of Unethical Practice of Cookies in E-Marketing
2015 · Satinder Kumar, Rishi Raj Sharma · Abhigyan · 3
Perspectives in Sustainable Management Practices
2023 · Satyajit Chakrabarti, Soumik Gangopadhyay, et al. · Routledge eBooks · 2
Works count: 62
Citation count: 280
H-index: 9
I10-index: 8
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