Work

Modelling the Effects of Financial Services Advertising on Financial Product Purchase: An Empirical Validation

Year: 2019

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/0972262919850920

Authors: Pallavi Dogra, Rishi Raj Sharma

Institutions: Guru Nanak Dev University, GLA University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2963676331

FWCI: 1.036

Cites: 93

Cited by: 7

Related to: 10