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Shu‐pei Tsai
Observed names:
Shu-Pei Tsai,
Shu-pei Tsai,
Shu‐Pei Tsai
Institution:
Shih Hsin University
Observed institution:
Shih Hsin University
ORCID:
0000-0003-4014-2057
Observed ORCID:
0000-0003-4014-2057
OpenAlex ID:
A5078070173
Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation
2005
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Shu-pei Tsai
·
International Journal of Market Research
·
333
Place Attachment and Tourism Marketing: Investigating International Tourists in Singapore
2011
·
Shu‐pei Tsai
·
International Journal of Tourism Research
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268
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
2005
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Shu-pei Tsai
·
International Journal of Research in Marketing
·
211
Investigating metaverse marketing for travel and tourism
2022
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Shu-pei Tsai
·
Journal Of Vacation Marketing
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161
Integrated marketing as management of holistic consumer experience
2005
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Shu-pei Tsai
·
Business Horizons
·
141
Fostering international brand loyalty through committed and attached relationships
2010
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Shu-pei Tsai
·
International Business Review
·
118
Augmented reality enhancing place satisfaction for heritage tourism marketing
2019
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Shu-pei Tsai
·
Current Issues in Tourism
·
105
Message Framing Strategy for Brand Communication
2007
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Shu-Pei Tsai
·
Journal of Advertising Research
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84
Strategic relationship management and service brand marketing
2011
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Shu‐pei Tsai
·
European Journal of Marketing
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79
Shopping mall management and entertainment experience: a cross-regional investigation
2009
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Shu-pei Tsai
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Service Industries Journal
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77
Investigating archetype‐icon transformation in brand marketing
2006
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Shu‐pei Tsai
·
Marketing Intelligence & Planning
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73
Love and Satisfaction Drive Persistent Stickiness: Investigating International Tourist Hotel Brands
2013
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Shu-Pei Tsai
·
International Journal of Tourism Research
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71
Innovative behaviour of knowledge workers and social exchange attributes of financial incentive: implications for knowledge management
2018
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Shu-pei Tsai
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Journal of Knowledge Management
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68
Modeling strategic management for cause‐related marketing
2009
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Shu‐Pei Tsai
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Marketing Intelligence & Planning
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43
E-loyalty driven by website quality: The case of destination marketing organization websites
2017
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Shu-pei Tsai
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Journal of Organizational Computing and Electronic Commerce
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40
Driving destination loyalty via separate impact of hedonia and eudaimonia
2020
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Shu-pei Tsai
·
Current Issues in Tourism
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38
Driving holistic innovation to heighten hotel customer loyalty
2015
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Shu-Pei Tsai
·
Current Issues in Tourism
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34
Meaning threats heighten consumer attachment: implications for global brand management
2014
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Shu-pei Tsai
·
European Management Journal
·
25
Discussing Brand Information on Social Networking Sites: Implications for Global Brand Marketing
2013
·
Shu-pei Tsai
·
Journal of Organizational Computing and Electronic Commerce
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7
Charity Organizations Adopting Virtual Reality Modality: Theorization and Validation
2021
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Shu-Pei Tsai
·
Journal of Organizational Computing and Electronic Commerce
·
5
Knowledge Worker Measure--Model
2018
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Shu-pei Tsai
·
PsycTESTS Dataset
Managing R&D Employee Creative Performance with Symbolic Meanings of Money
2016
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Shu-pei Tsai
·
Business Creativity and the Creative Economy
Empirically Modeling Perceived Sponsor Sincerity in Philanthropic Sponsorship Campaigns of Service Product Brands
2004
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Shu‐pei Tsai
·
管理學報
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Works count:
23
Citation count:
1,981
H-index:
18
I10-index:
18
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