Work

Integrated marketing as management of holistic consumer experience

Year: 2005

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2005.02.005

Author: Shu-pei Tsai

Institution: Shih Hsin University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2033101243

FWCI: 7.925

Cites: 28

Cited by: 141

Related to: 10