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U. Devi Prasad

Observed name: Dr. U. Devi Prasad
Institution: GITAM University
Observed institution: GITAM University
ORCID: 0000-0001-8185-3950
Observed ORCID: 0000-0001-8185-3950
OpenAlex ID: A5079814875
Technology Readiness and Likelihood to Use Self-Checkout Services Using Smartphone in Retail Grocery Stores: Empirical Evidences from Hyderabad, India
2018 · Hory Sankar Mukerjee, G. K. Deshmukh, et al. · Business Perspectives and Research · 59
Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools
2012 · U. Devi Prasad, Madhavi Sripathi · Indian Journal of Marketing · 30
Risk Management in Global CRM IT Projects
2020 · G. K. Deshmukh, Hory Sankar Mukerjee, et al. · Business Perspectives and Research · 18
From Fast Fashion to Sustainable Innovation: Managing the Social and Environmental Impact of Fashion Tech
2024 · Ms. B. Indira Priyadarshini, Dr. U. Devi Prasad · International Journal of Engineering Technology and Management Sciences · 6
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Definitions of Project Success in Implementation of Customer Relationship Management (CRM) Information Technology (IT) Solutions: Perspectives of Consultants from India †
2017 · Hory Sankar Mukerjee, U. Devi Prasad · South Asian Journal of Management · 5
Impact of leadership styles on teacher effectiveness
2017 · Suvarchala Rani, U. Devi Prasad · JIMS8M The Journal of Indian Management & Strategy · 3
Customer Experiences in Mindful Consumption of Organic Food : Convergent Parallel Mixed Method
2025 · Madhavi Sripathi, U. Devi Prasad, et al. · Indian Journal of Marketing · 2
Defining Success in CRM Implementation Projects:An Empirical Study from the IT Consultants Perspective
2017 · Hory Sankar Mukerjee, U. Devi Prasad, et al. · Parikalpana KIIT Journal of Management · 2
Cross Usage of Mobile Network Services
2015 · U. Devi Prasad, V.Hima Bindhu · 2
© Generative AI-powered dynamic pricing in e-commerce : A comparative analysis with traditional pricing models
2026 · Vijaya Bhaskar Reddypogu, U. Devi Prasad · Journal of Statistics and Management Systems · 1
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Multi Clouds Model for Service Availability and Security
2013 · Shiv Prakash, Koushik Narayan Subramanyam, et al. · 1
Purchase Intention in India: A Systematic Review of Branding, Experiential, and Digital Determinants (2009-2026)
2026 · Samatha Yamburi, U. Devi Prasad · International Review of Management and Marketing
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A Study on "Redefining Luxury: Exploring Sustainable Practices and Ethical Branding in the Green Age"
2023 · Ms. B. Indira Priyadarshini, Dr. U. Devi Prasad · Zenodo (CERN European Organization for Nuclear Research)
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A Study of Product and Services IT Startup Scenario in Hyderabad
2021 · T. Tejaswi, U. Devi Prasad
Works count: 14
Citation count: 129
H-index: 5
I10-index: 3
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