Work

Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools

Year: 2012

Type: article

Source: Indian Journal of Marketing

Authors: U. Devi Prasad, Madhavi Sripathi

Institution: GITAM University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185157108

FWCI: 8.042

Cites: 8

Cited by: 30

Related to: 10