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Joo Hwan Seo

Observed name: Seo Joo Hwan
Institution: Dong-A University
ORCID: 0000-0003-1842-6168
Observed ORCIDs: 0000-0003-1842-6168, 0000-0003-4693-3511
OpenAlex ID: A5081217110
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
2013 · Mark Yi-Cheon Yim, Seung-Chul Yoo, et al. · Journal of the Academy of Marketing Science · 190
The analysis of the relationships of Korean outbound tourism demand: Jeju Island and three international destinations
2008 · Joo Hwan Seo, Sung Yong Park, et al. · Tourism Management · 87
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Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses
2012 · Joo Hwan Seo, Vanessa G. Perry, et al. · Journal of Business Research · 40
The “Hallyu” phenomenon: Utilizing tourism destination as product placement in K-POP culture
2019 · Joo Hwan Seo, Bumsoo Kim · Tourism Economics · 36
Quantile Elasticity of International Tourism Demand for South Korea Using the Quantile Autoregressive Distributed Lag Model
2011 · Haiqi Li, Sung Yong Park, et al. · Tourism Economics · 19
Does strategic orientation fit all? The effects of strategic orientation on high versus low-performing SMEs
2018 · Sang Il Park, Joo Hwan Seo · Asian Journal of Technology Innovation · 18
Interrelationships among Korean Outbound Tourism Demand: Granger Causality Analysis
2010 · Joo Hwan Seo, Sung Yong Park, et al. · Tourism Economics · 18
Impact of utilitarian value and hedonic value on purchase in online store in Indonesia
2020 · Rianmahardhika Sahid Budiharseno, Narariya Dita Handani, et al. · Research Society and Development · 8
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How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context
2025 · Joo Hwan Seo, Mark Yi-Cheon Yim, et al. · Journal of Current Issues & Research in Advertising · 2
쿠폰은 효과적인 촉진도구인가?
2015 · Bumsoo Kim, Joo Hwan Seo · Journal of Channel and Retailing · 2
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Analyzing Engagement with Digital Transit Advertising in a Subway Station: From a Facial Recognition System Perspective
2026 · Mark Yi-Cheon Yim, Juwon Jang, et al. · Journal of Current Issues & Research in Advertising · 1
Factors That Influence Consumer Satisfaction with Mobile Payment : The China Mobile Payment Market
2019 · Yuanyuan Wang, Joo Hwan Seo, et al. · International Journal of Contents · 1
The Effects of Consumer Opinion on Box Office Performance in the Korean Movie Market
2017 · Bumsoo Kim, Joo Hwan Seo · Journal of Channel and Retailing · 1
The Importance of Trade Promotion Versus Advertising in the Consumer Packaged Goods industry
2016 · Joo Hwan Seo · Journal of Channel and Retailing · 1
소비재 제조회사에서 촉진금액의 효과와 역할
2016 · Joo Hwan Seo · Journal of Channel and Retailing · 1
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The Success of Product Placement: Integrating the National Brand in POP
2012 · Joo Hwan Seo · 1
When Do Platform Attributes Drive Loyalty? The Contingent Role of Last-mile Delivery Speed in Emerging E-commerce Markets
2026 · Joo Hwan Seo, Akhmedov Ibrohim, et al. · SSRN Electronic Journal
Social Media Content Types and Consumer Service Evaluation: How Digital Communication Shapes Brand Perceptions and Visit Intentions in Cross-Border Healthcare Services
2026 · Rosa Cindy, Joo Hwan Seo, et al. · SSRN Electronic Journal
Motivational Drivers of Repurchase in Cross-Border E-Commerce: A Country-Comparative Study of U.S. And Chinese Platforms
2025 · Jeonghyeon Park, Joo Hwan Seo · SSRN Electronic Journal
문화소비지출에 미치는 변수들의 효과에 관한 연구: 사회, 문화, 경제, 및 정보자본을 중심으로
2018 · Seo Joo Hwan, Yujin Lee
중간상 판매촉진비와 광고비가 매출에 미치는 영향 - 소비재 제조업체를 중심으로 -
2016 · Seo Joo Hwan
중간상 판매촉진비와 광고비가 매출에 미치는 영향
2016 · Joo Hwan Seo · Journal of Channel and Retailing
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Korea Outbound Tourism to Seven Countries: Var Model and Granger Causality Test
2016 · Joo Hwan Seo, Sung Y. Park, et al. · Scholarworks (University of Massachusetts Amherst)
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쿠폰은 효과적인 촉진도구인가?-대형 유통매장에서 쿠폰유형이 이질적 제품군에미치는 영향을 중심으로-
2015 · Bumsoo Kim, Seo Joo Hwan · Journal of Channel and Retailing
-Sales Incentives / Channel Relationship / Advertising / Innovation Digital (Social Media Effect) Marketing Empirical Modeling of Marketing Strategy / Shopper Behavior (Field Data) Marketing and Finance Interface on firm performance Management of Intellectual Property and Innovation
2013 · Joo Hwan Seo
Works count: 27
Citation count: 426
H-index: 8
I10-index: 7
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