Work

How Does CEO Narcissism Impact the Effectiveness of Advertising on Firm Performance? A Study in the Restaurant Industry Context

Year: 2025

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2025.2465313

Authors: Joo Hwan Seo, Mark Yi-Cheon Yim, Jin Sun Ahn, Larry Yu

Institutions: Dong-A University, University of Massachusetts Lowell, Western Connecticut State University, George Washington University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Dong-A University

OpenAlex ID: W4408563306

FWCI: 1.454

Cites: 89

Cited by: 2

Related to: 10