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Claudiu-Cătălin Munteanu

Observed names: Claudiu Cătălin Munteanu, Claudiu-Catalin Munteanu, Claudiu-Cătălin MUNTEANU, Munteanu Claudiu Cătălin, Munteanu Claudiu-Cătălin
ORCID: 0000-0001-5189-2721
Observed ORCID: 0000-0001-5189-2721
OpenAlex ID: A5082423129
Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle
2014 · Munteanu Claudiu Cătălin, Pagalea Andreea · Procedia - Social and Behavioral Sciences · 151
Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences
2019 · Dorian Laurențiu Florea, Claudiu Cătălin Munteanu · Industrial Marketing Management · 13
The Impact of Product Category Lifecycle and Marketing Capabilities on New Product Performance: the Mediating Role of Marketing Program Planning and Launch Proficiency
2020 · Dorian-Laurentiu Florea, Claudiu-Catalin Munteanu, et al. · Marketing and Management of Innovations · 12
The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business
2014 · Claudiu-Catalin Munteanu, Dorian-Laurentiu Florea, et al. · RePEc: Research Papers in Economics · 10
Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness
2014 · Munteanu Claudiu-Cătălin, Florea Dorian-Laurenţiu · Procedia - Social and Behavioral Sciences · 8
PDF
Brand extensions positioning guidelines for competitive differentiation
2014 · Claudiu-Cătălin Munteanu · 8
Competitive differentiation through brand extensions in the era of hyper competition
2015 · Claudiu-Catalin Munteanu · RePEc: Research Papers in Economics · 7
The Effect of the Economic Crisis on the Value of Global Brands
2011 · Claudiu-Cătălin Munteanu · Ovidius University Annals Economic Sciences Series · 6
The Usefulness of Branding in Agricultural Marketing
2024 · Claudiu-Cătălin MUNTEANU · Agricultural Economics and Rural Development · 4
PDF
A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines
2022 · Claudiu-Catalin Munteanu, Adina Cristea · Ovidius University Annals Economic Sciences Series · 3
PDF
Integrating risk literacy into brand management
2016 · Dorian-Laurentiu Florea, Claudiu-Catalin Munteanu, et al. · Review of International Business and Strategy · 3
Balneary resort - importance of natural therapeutic factors research.
2013 · Claudiu-Cătălin Munteanu, Delia Cintezã, et al. · RePEc: Research Papers in Economics · 3
A Risk-based Brand Equity Model
2012 · Dorian-Laurenţiu Florea, Claudiu-Cătălin Munteanu · 3
The Implementation of Corporate Governance Into Brand Management
2014 · Claudia- Cristina PLOSCARU, Claudiu-Cătălin MUNTEANU, et al. · RePEc: Research Papers in Economics · 2
Food Insecurity And Pandemics: Addressing The Food Shock Of Covid-19 In Romania
2020 · Claudiu-Cătălin Munteanu · RePEc: Research Papers in Economics · 1
Brand Extensions Differentiation: Implications for Strategy
2015 · Claudiu-Cătălin Munteanu · RePEc: Research Papers in Economics · 1
Towards a Participatory Approach of the Romanian Agri-Food Systems Governance Throughout a Multi-Actor Perspective
2026 · Monica Mihaela Tudor, Lucian Tanasă, et al. · Springer eBooks
Consequences of Maximum Markup Regulation in the Supply and Distribution Chain for Agri-food Products
2024 · Claudiu-Cătălin MUNTEANU · Agricultural Economics and Rural Development
PDF
The equilibrium between helicopter money policy and war economy transition: economic solutions against coronavirus pandemic
2022 · Claudiu-Cătălin Munteanu, Adina Cristea, et al. · Sciendo eBooks
A Critical Analisys Of Brand Equity Evaluation Methods
2012 · Claudiu-Cătălin Munteanu, Dorian-Laurenţiu Florea
A Model for Assessing the Influence of Lifestyle on Brand Equity
2012 · Pagalea Andreea, Claudiu-Cătălin Munteanu · Ovidius University Annals Economic Sciences Series
Works count: 21
Citation count: 235
H-index: 7
I10-index: 4
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