Work

A Risk-based Brand Equity Model

Year: 2012

Type: article

Authors: Dorian-Laurenţiu Florea, Claudiu-Cătălin Munteanu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W178300536

FWCI: 1.426

Cites: 8

Cited by: 3

Related to: 10