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Maureen Benson‐Rea

Observed names: Benson Rea, M., Benson-Rea, M, Benson-Rea, Maureen, MAUREEN BENSON-REA, MAUREEN BENSON‐REA, Maureen Benson-Rea, Maureen. Benson-Rea
ORCID: 0000-0002-1102-8266
Observed ORCID: 0000-0002-1102-8266
OpenAlex ID: A5082570579
International marketing strategies in industrial clusters: Insights from the Southern Hemisphere
2013 · Christian Felzensztein, Christina Stringer, et al. · Journal of Business Research · 102
The plurality of co-existing business models: Investigating the complexity of value drivers
2013 · Maureen Benson-Rea, Roderick J. Brodie, et al. · Industrial Marketing Management · 97
Branding as a dynamic capability
2016 · Roderick J. Brodie, Maureen Benson-Rea, et al. · Marketing Theory · 92
Country of origin branding: an integrative perspective
2016 · Roderick J. Brodie, Maureen Benson-Rea · Journal of Product & Brand Management · 71
Cutting down or eating up: Examining meat consumption, reduction, and sustainable food beliefs, attitudes, and behaviors
2022 · Joya A. Kemper, Maureen Benson-Rea, et al. · Food Quality and Preference · 70
Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka
2015 · Amira Khattak, Christina Stringer, et al. · Competition & Change · 70
Highly Skilled and Business Migrants: Information Processes and Settlement Outcomes
2003 · Maureen Benson‐Rea, Stephen Rawlinson · International Migration · 58
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Competing on the edge: Implications of network position for internationalizing small- and medium-sized enterprises
2017 · Denis Odlin, Maureen Benson-Rea · International Business Review · 56
Student internships and work placements: approaches to risk management in higher education
2021 · Denis Odlin, Maureen Benson-Rea, et al. · Higher Education · 55
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What becomes of International New Ventures? A coevolutionary approach
2008 · Peter Zettinig, Maureen Benson-Rea · European Management Journal · 53
Representing Europe: the Emerging ‘culture’ of Eu Diplomacy
2011 · MAUREEN BENSON‐REA, CRIS SHORE · Public Administration · 40
Political Schemas and Corporate Political Activities During Foreign Market Entry: A Micro-process Perspective
2018 · Ziad F. Elsahn, Maureen Benson-Rea · Management International Review · 35
Market niches as dynamic, co-created resource domains
2021 · Denis Odlin, Maureen Benson-Rea · Industrial Marketing Management · 33
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Networks, Learning and the Lifecycle
2003 · Maureen Benson-Rea, Heather Wilson · European Management Journal · 30
SME upgrading in emerging market clusters: The case of Taiwan’s bicycle industry
2023 · Anna Gerke, Maureen Benson-Rea, et al. · Journal of Business Research · 24
Is social upgrading occurring in South Asia’s apparel industry?
2017 · Amira Khattak, Nigel Haworth, et al. · Critical Perspectives on International Business · 23
Governing Corporate Social Responsibility in the Apparel Industry after Rana Plaza
2017 · Benson-Rea, Maureen, Hira, Anil · Palgrave Macmillan US eBooks · 21
A Typology of Circular Sport Business Models: Enabling Sustainable Value Co-Creation in the Sport Industry
2024 · Anna Gerke, Julia Fehrer, et al. · Journal of Sport Management · 18
How can Country-of-Origin image be leveraged to create global sporting goods brands?
2013 · Anna Gerke, Nicolas Chanavat, et al. · Sport Management Review · 17
Transforming trade fair services in the post-Covid-19 era: A perspective from China
2023 · Shuting Yu, Maureen Benson-Rea · Journal of Convention & Event Tourism · 10
Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review
2024 · Sihong Wu, Maureen Benson-Rea · Journal of Business and Industrial Marketing · 8
Sustainability in Strategy: Maintaining a Premium Position for New Zealand Wine
2011 · Maureen Benson‐Rea, Paul Woodfield · 8
Generic Branding of New Zealand Wine: From Global Allocator to Global Marketing
2008 · Brodie, RJ, Benson-Rea, M, et al. · ResearchSpace (University of Auckland) · 8
Vernetztes Branding: Ein Konzept zur Markenpolitik aus der Perspektive der Service Dominant Logic
2019 · Herbert Woratschek, Julia A. Fehrer, et al. · Springer Reference Wirtschaft · 7
Growing new MNEs in New Zealand: the FSA/CSA framework revisited
2012 · Anna Gerke, Maureen Benson‐Rea · Multinational Business Review · 4
Works count: 58
Citation count: 1,037
H-index: 18
I10-index: 20
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