Author

Taeseok Rho

Observed names: Rho Taeseok, Tae Seok 노태석Rho

Institution: Pusan National University

Observed institution: Pusan National University

OpenAlex ID: A5083144934

The Impact of Customer Education on Customer Loyalty Through Service Quality

2015 · Munshik Suh, Henry Greene, et al. · Services Marketing Quarterly · 48

Influence of customer–firm relationships on customer participation in the service industry

2014 · Jinwoo Ahn, Taeseok Rho · Service Business · 32

The Role of Friendship in Relationship Marketing, Investigated in the Retail Service Industries

2014 · Jinwoo Ahn, Jungwon Ock, et al. · Services Marketing Quarterly · 18

The Role of Relationships in Service Failure: A Cross-Cultural Study—United States, China, and Korea

2013 · Munshik Suh, Henry Greene, et al. · Services Marketing Quarterly · 18

A study on the voluntary determinants of customer participation and effects on service quality in service encounter - focused on self-determination theory -

2010 · Suh, Mun-Shik, Rho Taeseok, et al. · Journal of Consumption Culture · 11

The effect of customer participation in service industry on encounter satisfaction by the development of relationship

2021 · Jinwoo Ahn, Taeseok Rho · Journal of Global Scholars of Marketing Science · 7

Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?

2012 · Munshik Suh, Taeseok Rho, et al. · Journal of Database Marketing & Customer Strategy Management · 6

Analysis of Antecedents to Customer Satisfaction in Cross-Border E-Commerce

2016 · Ting Bai, Taeseok Rho, et al. · 전자무역연구 · 1

The Brand Anthropomorphized Advertising on the Advertising Effectiveness : Focusing on the Low-involvement Service and Product

2014 · 부산대학교 경영학과 교수, 경영학박사, Munshik Suh, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 1

The Effects of Customer Behaviors on Employees’ Emotional Exhaustion and Customer Evaluation in the Service Encounter

2016 · Mun-Shik Suh, Kim Daeyong, et al. · Journal of Consumer Studies

The Importance of Consumer Redemption and Group Buying

2015 · Mun-Shik Suh, Nan Zhang, et al. · 한국콘텐츠학회 ICCC 논문집

Relationship Velocity in the Service Provider-Personal Customer Relationship : A Longitudinal Approach Using Different Stages of a Relationship

2015 · Munshik Suh, Taeseok Rho · 마케팅연구

고객참여 : 반(半)제품 조립과정에서 지각된 즐거움과 제품가치 평가

2015 · Mun-Shik Suh, Jaeeun Yoo, et al.

브랜드 의인화 광고의 효과 : 저관여 서비스 및 제품을 중심으로

2014 · Mun-Shik Suh, 이화정, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu

The moderating effect of perceived authenticity in service recovery process

2014 · Suh, Mun-Shik, Rho Taeseok, et al. · Management & Information Systems Review

The effects of the gender and situations on purchase intention

2012 · Suh, Mun-Shik, Rho Taeseok, et al. · Management & Information Systems Review

신제품 사전예고 광고의 광고 효과 연구 - 소구, 혁신성, 출시시점을 중심으로

2011 · Mun-Shik Suh, Taeseok Rho, et al. · 광고연구

서비스 접점에서의 고객참여, 그 자발적 결정요인과 서비스 품질에의 영향

2010 · Mun Shik 서문식Suh, Jin Woo 안진우Ahn, et al. · Journal of Consumption Culture

서비스 접점에서의 고객참여, 그 자발적 결정요인과 서비스 품질에의 영향 : 자기결정성이론을 중심으로

2010 · Mun-Shik Suh, 안진우, et al.

Works count: 19

Citation count: 142

H-index: 6

I10-index: 5