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Kim Willems

Observed names: K Willems, K. Willems, WILLEMS, Kim, Willems, Kim
Observed institutions: Vrije Universiteit Brussel, Solvay (Belgium), University of Washington, IMEC, Hasselt University, KU Leuven
ORCID: 0000-0002-0941-8599
Observed ORCID: 0000-0002-0941-8599
OpenAlex ID: A5084878053
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
2017 · Helena Van Kerrebroeck, Malaika Brengman, et al. · Virtual Reality · 302
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
2017 · Helena Van Kerrebroeck, Malaika Brengman, et al. · Computers in Human Behavior · 278
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
2016 · Kim Willems, Annelien Smolders, et al. · Technological Forecasting and Social Change · 224
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The impact of representation media on customer engagement in tourism marketing among millennials
2019 · Kim Willems, Malaika Brengman, et al. · European Journal of Marketing · 131
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership
2018 · Malaika Brengman, Kim Willems, et al. · Virtual Reality · 120
The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective
2009 · Yannick Joye, Kim Willems, et al. · Urban forestry & urban greening · 111
The Impact of In‐Store Greenery on Customers
2012 · Malaika Brengman, Kim Willems, et al. · Psychology and Marketing · 105
Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context
2017 · Sandra Streukens, Sara Leroi-Werelds, et al. · Springer eBooks · 103
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
2022 · Malaika Brengman, Kim Willems, et al. · Frontiers in Psychology · 100
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Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
2018 · Laurens De Gauquier, Malaika Brengman, et al. · Virtual Reality · 100
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
2021 · Malaika Brengman, Laurens De Gauquier, et al. · Journal of Business Research · 96
Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement
2019 · Nathalie Demoulin, Kim Willems · Journal of Business Research · 84
Determinants of fashion store personality: a consumer perspective
2009 · Malaika Brengman, Kim Willems · Journal of Product & Brand Management · 74
In-store proximity marketing: experimenting with digital point-of-sales communication
2017 · Kim Willems, Malaika Brengman, et al. · International Journal of Retail & Distribution Management · 63
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
2019 · Stephanie van de Sanden, Kim Willems, et al. · Journal of Marketing Management · 62
The impact of customer value types on customer outcomes for different retail formats
2016 · Kim Willems, Sara Leroi-Werelds, et al. · Journal of service management · 62
Frontline employee expectations on working with physical robots in retailing
2022 · Kim Willems, Nanouk Verhulst, et al. · Journal of service management · 57
From Armani to Zara: Impression formation based on fashion store patronage
2011 · Kim Willems, Wim Janssens, et al. · Journal of Business Research · 50
Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?
2022 · Laurens De Gauquier, Kim Willems, et al. · Journal of Retailing and Consumer Services · 48
Touching the void
2017 · Helena Van Kerrebroeck, Kim Willems, et al. · International Journal of Retail & Distribution Management · 48
Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
2011 · Kim Willems, Gilbert Swinnen, et al. · Journal of Global Fashion Marketing · 42
In or out? A field observational study on the placement of entertaining robots in retailing
2021 · Laurens De Gauquier, Malaika Brengman, et al. · International Journal of Retail & Distribution Management · 37
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
2011 · Kim Willems, Gilbert Swinnen · The International Review of Retail Distribution and Consumer Research · 30
Brand personality appeal in retailing: Comparing fashion- and grocery retailing
2021 · Kim Willems · Journal of Retailing and Consumer Services · 29
How do consumers process digital display ads in-store? The effect of location, content, and goal relevance
2020 · Stephanie van de Sanden, Kim Willems, et al. · Journal of Retailing and Consumer Services · 29
Works count: 151
Citation count: 2,780
H-index: 26
I10-index: 41
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