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Nataly Levesque

Observed names: Levesque Nataly, Lévesque, Nataly, Nataly Lévesque
ORCID: 0000-0003-2998-5053
Observed ORCID: 0000-0003-2998-5053
OpenAlex ID: A5085637622
Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience
2016 · Nataly Levesque, Harold Boeck · Springer proceedings in business and economics · 40
Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale
2023 · Nataly Levesque, Frank Pons · Journal of theoretical and applied electronic commerce research · 28
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No filter: navigating well-being in troubled times as social media influencers
2023 · Nataly Levesque, Alysha Hachey, et al. · Journal of Marketing Management · 21
The Human Brand: A systematic literature review and research agenda
2020 · Nataly Levesque, Frank Pons · Journal of Customer Behaviour · 19
The Impact of Proximity Marketing on Consumer Reactions and Firm Performance: A Conceptual and Integrative Model
2015 · Augustin Bilolo, Harold Boeck, et al. · Journal of the Association for Information Systems · 12
Proximity marketing in banking: lessons from retail and entertainment industries
2019 · Anna Margulis, Nataly Levesque, et al. · International Journal of Technology Marketing · 6
@Influenceridentity: Examining influencer-entrepreneurs’ identity (Re)construction in times of social controversy
2026 · Alysha Hachey, Albena Pergelova, et al. · International Small Business Journal Researching Entrepreneurship · 2
No filter: navigating well-being in troubled times as social media influencers
2024 · Nataly Levesque, Alysha Hachey, et al. · Routledge eBooks · 2
Micro-pouvoirs en action au doctorat : la perception des étudiants
2022 · Annick Vallières, Nataly Levesque, et al. · Revue internationale de pédagogie de l’enseignement supérieur · 2
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The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption
2021 · Nataly Levesque, Frank Pons · Multidisciplinary Business Review · 2
Wrapped in Double Luxury: How Fashion Influencers Shape Destination Image
2026 · Institut de tourisme et d’hôtellerie du Québec (ITHQ), Canada, Levesque Nataly, et al. · Global Fashion Management Conference
Connecting across borders: the role of social media influencers in expatriate experiences
2026 · Geneviève Morin, Nataly Levesque, et al. · Journal of Product & Brand Management
Sunwing saga: Why do influencers have so much sway?
2022 · Nataly Levesque · The Conversation
Au-delà de la saga Sunwing, comment comprendre le phénomène des influenceurs ?
2022 · Nataly Levesque · The Conversation
Proximity Marketing in Banking: Lessons from Retail and Entertainment Industries
2019 · Nataly Levesque, Harold Boeck, et al. · International Journal of Technology Marketing
Toward a better understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement
2018 · Nataly Levesque, Frank Pons, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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L'analyse des chainages cognitifs des consommateurs afin de comprendre leurs motivations relatives au marketing de proximité
2016 · Nataly Lévesque · Archipel (Université du Québec à Montréal)
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Works count: 18
Citation count: 134
H-index: 6
I10-index: 5
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