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Jayanta Chakraborti

ORCID: 0000-0002-6745-0108
Observed ORCID: 0000-0002-6745-0108
OpenAlex ID: A5086337094
An Empirical Investigation Into Why Startups Resist Use of Digital Marketing
2022 · Jayanta Chakraborti, Anirban Dutta, et al. · Journal of Content Community and Communication · 20
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Futures and forward contract as a route of hedging the risk
2015 · Misbahul Islam, Jayanta Chakraborti · Risk Governance and Control Financial Markets & Institutions · 17
Digital marketing adoption among startups in India: A systematic review and bibliometric analysis
2022 · Jayanta Chakraborti, Anirban Dutta, et al. · Journal of Information and Optimization Sciences · 7
An Empirical Investigation on the Effect of Applying Artificial Intelligence Tools in Human Resource Analytics
2023 · Bhaswati Jana, Surya Kant Pal, et al. · River Publishers eBooks · 4
Fingertips: how women entrepreneurs are reshaping the beauty and wellness business in India
2022 · Jayanta Chakraborti, Meeta Dasgupta, et al. · Emerald Emerging Markets Case Studies · 4
FinTech 5.0
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks · 3
Sustainable Development Goals and Ageing: Status, Challenges, and Strategies for Policy Implications for India
2022 · Sanjeev Kumar, Verma Prikshat, et al. · Springer eBooks · 3
Effect of Covid 19 Pandemic on Servicesector in India an Empirical Study
2020 · Sunil Sharma, Jayanta Chakraborti · Journal of Critical Reviews · 2
Digital Marketing Adoption Among Startups in India: an Exploratory Study Using S-o-r Framework
2026 · Maurya Sushil Kumar, Sharma Sandeep, et al. · Glasnik za društvene nauke.
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Antecedents and Outcomes of Moonlighting and Quiet Quitting and Their Effect on Employee Engagement
2026 · Bhaswati Jana, Jayanta Chakraborti, et al. · Information systems engineering and management
Central Bank Digital Currency (CBDC)
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
The Secret World of Cryptocurrencies
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Neobanking – Bringing Convenience to Customers
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
The WealthTech Model
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Digital Payments – The PayTech Model
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Financial Regulations and Compliances – The RegTech Model
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Digital Lending – The LendTech Model
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Introduction to Fintech
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Application of Artificial Intelligence in Fintech
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
The Future of Fintech Industry
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Blockchain Demystified
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Risk Management – The InsurTech Model
2025 · Jayanta Chakraborti, Shalini Aggarwal, et al. · Routledge eBooks
Ai Adoption and Sustainable Competitive Advantage in Startups: The Mediating Role of Ai-Augmented Information Processing and Digital Marketing Effectiveness
2025 · Sanjeev Kumar, Verma Prikshat, et al. · SSRN Electronic Journal
Orchestrating Sustainable Competitive Advantage in Start-Ups Through Artificial Intelligence
2024 · Sanjeev Kumar, Prikshat Verma, et al. · Academy of Management Proceedings
Electronic Word-of-Mouth for Improving the Business Innovation for the Start-ups
2023 · Jayanta Chakraborti, Anirban Dutta, et al. · International Journal of Business Excellence
Works count: 28
Citation count: 61
H-index: 4
I10-index: 2
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