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Electronic Word-of-Mouth for Improving the Business Innovation for the Start-ups

Year: 2023

Type: article

Source: International Journal of Business Excellence

DOI: 10.1504/ijbex.2023.10057341

Authors: Jayanta Chakraborti, Anirban Dutta, Bhaswati Jana

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382808613

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